MENU
SEARCHHair removal, especially waxing, can be one of the most profitable services in the spa. It can also be one of the most overlooked. With the help of one of the industry’s most knowledgeable hair removal experts, we’re answering your questions each month, covering everything from the business
Hair removal, especially waxing, can be one of the most profitable services in the spa. It can also be one of the most overlooked. With the help of one of the industry’s most knowledgeable hair removal experts, we’re answering your questions each month, covering everything from the business of hair removal to the latest techniques and trends. You send your questions and we’ll do our best to get you the answers! This month, Shala Dveirin gives you her best marketing tips for waxing services.
Q. I have been an esthetician for seven years. Do you have any tips to market waxing services? My business has declined in the past years and I just can't figure it out. Any advice would be greatly appreciated.
- Tamara
A. There are lots of ways to market your waxing services, from special promotions to client incentives. Here are a few ideas to get you going:
- Create frequent client cards; kind of like those ones you get at a local sandwich shop. Offer your clients a punch card where after six waxes they get one free. Creating consistent regular clients is the key to keeping them consistent regular clients.
- Have special events at your spa or salon. Create a Touch Up Tuesday, or Get Ready for the Weekend Thursday. Offer discounted services, food, etc. To really make it special, donate a portion of the proceeds of the night to a local charity. Invite the press or local news and see your business grow.
- Always gather every client’s address and e-mail. Keep this list organized and use them! Send out monthly specials to your clients. Send e-mail blasts, and if you have not seen a client for a few months send them a special “I’ve missed you” card with a special promotion.
- Offer something special. This I cannot stress enough. Do something special for your clients every time you see them. Take the service a step further than the usual. Put nice cool stones on the client after the service. Use mineral make-up to cover up just waxed eyebrows and fill them in for your client. Take the extra minute to offer a special touch they do not get anywhere else. They will remember this and they will be back.
- Have giveaways. Offer incentives for booking and coming to the salon. Offer monthly giveaways or random drawings for complimentary services.
Have a question for our resident hair removal expert? Send an e-mail to renewprofessional@vancepublishing.com and you may find your answer in the next issue of Renew Reports: Skin Care!
Shala Dveirin is the president and founder of A-List Skin where she has used her experience as a physician’s consultant and licensed esthetician to launch her own product line, REHAB – a complete post-hair removal skin care solution. As a top trainer and educator for Adriel International, Dveirin teaches classes on Brazilian waxing and Brazilian 3D (dyes diamonds and designs), brow design, and basic waxing skills. For more information please contact her via e-mail at shala@alistskin.com.
The Good Patch is a leading wearable wellness patch brand, offering wellness and skincare patches that support everyday needs including energy, sleep, relaxation and more.
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Ulta Beauty has announced its partnership with Black Beauty Roster to launch the pilot of All Textures Certification (ATC). The new program is aimed at addressing gaps in education within the beauty industry and raising the level of skills and guest satisfaction for all.
Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.
Salon owner, tech founder, and educator Universe Walker will bring her signature workshop, The Art of Dry Cutting, to Brooklyn on July 20, offering stylists a chance to deepen their understanding of shape, movement, texture, and dry cutting.
As part of our ongoing commitment to sharing resources that help beauty professionals stay informed, we thought it was worth introducing our audience to The Chatter and the unique perspective it brings to industry conversations.
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
The night honored the artists and collections shaping the future of professional beauty during PBA NAHA 2026.
The ultra-lightweight, handle-free dryer is designed to reduce wrist strain while delivering powerful performance behind the chair.
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
SalonCentric has announced its expansion into Alaska, marking the distributor’s presence across all 50 states and bringing additional access to professional beauty products, education and business support to licensed salon professionals in the region.
The 2026 Faces of Sola Visionaries encompass industry leaders driving innovation and meaningful change on their own terms.
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
