
At House of Wella New York Event, Wella Names the TrendVision North American Winners
Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.
CEO of Farouk Systems, Basim Shami.was one of the judges for the Miss Texas Teen USA pageant and Farouk Systems sponsored the competition.

Basim Shami, CEO of Farouk Systems, stands to the right of the newly crowned Miss Texas Teen USA Kelli Stewart.
The 2014 MISS TEXAS TEEN USA pageant was held on Sunday December 1, at the Hilton Houston Post Oak Hotel. Contestants from across Texas competed for the crown in front of a live audience and panel of judges including CEO of Farouk Systems, Basim Shami. Farouk Systems' CHI brand has been the title sponsor of Miss Teen USA, Miss USA and Miss Universe competitions for over ten years.
Shami and the other judges had the task of interviewing and observing 106 contestants, all competing for the title of Miss Teen Texas and a prize package of a four year college scholarship, jewelry, travel, wardrobe, and the honor of representing Texas next year in the premier national competition, MISS TEEN USA.
“The women chosen to be Miss Teen USA, Miss USA and Miss Universe become the spokesmodels for the CHI brand so I am always looking for the one who is confident in herself and more importantly looks like she is having fun. The CHI brand is energetic, lively and fun— so the winner needs to have a personality that really shines through. It isn’t all about looks!” said Shami.
The newly crowned Miss Texas Teen USA is sixteen year-old Kelli Stewart from Dallas. Kellie currently has a 3.6 GPA and is a National Honor Society student. She is active in the Fellowship of Christian Athletes, the student council, is a budding actress/model and has received numerous awards in volleyball. Once Kellie graduates she is planning to attend either Texas A&M University or Texas Christian University.

Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.

Stylists Yene Damtew and Jamal Edmonds launch Coil Event, a textured hair event for working stylists with hands-on education, live demonstrations, industry conversation, and networking.

Powered by mya, the zero-commission matchmaking tool connects clients with suite owners, setting a new tech benchmark in the salon suite industry.

A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.

This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.

Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.

Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.