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Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.
Beauty Industry Group (“BIG”), a leader in professionally-installed hair extensions and lash growth products, has announced the addition of two outside members to its Board of Directors: Michaeline DeJoria Heydari, Vice Chairman at John Paul Mitchell Systems, and John Golliher, Former Chairman of Beauty Systems Group.


Michaeline DeJoria Heydari, Vice Chairman at John Paul Mitchell Systems
Beauty Industry Group (“BIG”), a leader in professionally-installed hair extensions and lash growth products, has announced the addition of two outside members to its Board of Directors. Michaeline DeJoria Heydari, Vice Chairman at John Paul Mitchell Systems, and John Golliher, Former Chairman of Beauty Systems Group, have both accepted invitations to serve alongside the current board members and will use their industry expertise to help BIG extend its leadership position within the industry.
“We are thrilled to have both Michaeline and John join us," Derrick Porter, CEO of BIG, says. "They both bring world-class strategic and operational experience to BIG and have already proven invaluable through their early contributions to our growth.”
DeJoria Heydari grew up in the beauty industry alongside her father, John Paul DeJoria. “She is a gifted leader who also possesses a truly artistic perspective blended with a very good business mind, which is hard to find,” Porter. adds. "We needed her on the team to help us in our go-to-market strategy and to decipher between fads, trends, and products that are here to stay. She has done all that and more.”
Golliher has more than 30 years of experience in the full service beauty industry. He played an integral role at Beauty Systems Group, serving as its president for 9 years.
"What made him most excited to work with Golliher was his ability and willingness to shoot straight, to tell me what I can do to be a better CEO," Porter says. "It's hard for me to imagine a more perfect mentor. I’ve learned more in the last several months from John than I had in the ten years prior.”
“With the addition of John and Michaeline BIG is now poised to further accelerate its growth within the industry. Our capacity is now enhanced and we are looking to take on bigger challenges and to stretch ourselves to reach our full potential in every part of the industry in which we operate."
BIG Board Members:
Drew Johnson, Chairman of the Board, Co-Founder and Managing Partner, Gauge Capital
Michaeline DeJoria Heydari, Vice Chairman, John Paul Mitchell Systems
John Golliher, Retired Chairman, Beauty Systems Group
Logan Woolley, Founder, Beauty Industry Group
Derrick Porter, CEO, Beauty Industry Group
Richard Schoonover, Founder, International Designs Corporation
Tom McKelvey, Co-Founder and Managing Partner, Gauge Capital
James Jackson, Principal, Gauge Capital

Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.

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