During the recent Fantastic Sams’ Convention held on September 30 – October 2, 2018 in Las Vegas at the Red Rock Casino and Resort, Farouk Systems Inc. was on hand to launch its new partnership with the company as the new corporate salon exclusive tool partner. To celebrate, Farouk Systems raffled off a 2018 custom made, red CHI Ford Mustang valued at $29,000. The lucky winners were franchise owners from the Raytron Region - Yolly and Wayne Gillespie.
As part of the festivities, Rocky Vitelli, a CHI Global Artist, was a guest speaker sharing his knowledge and experience during the 3-day educational event. He talked about the new styling trends for Fall using the CHI Lava Flat Iron. Also, on hand to support Fantastic Sams’ was Dr. Farouk Shami, who provided a motivational speech for all the attendees, and Stuart Feldshon, Farouk Systems’ President of North America Sales. From Esquire Grooming, Trevelle Baker shared the latest barbering trends and techniques utilizing the Esquire Brand.
According to Dr. Farouk Shami, “This was also a special celebration for us as Fantastic Sams is our new corporate salon exclusive tool partner. We will now be offering their stylists our world-famous CHI tool technology for a brand exclusively made for the Fantastic Sams stylist.”
“We wanted to make as splash at the annual Fantastic Sams Convention,” says Stuart Feldshon. “Hairdressers and owners alike entered a raffle to win the CHI Mustang, while the owners of Dessange Group North America picked the winner out of our entry box. With the Mustang being displayed in front of the hotel for the full three days leading up to the drawing, excitement built up to the climactic drawing of the winner.”