American Crew Pays Tribute to Elvis with "The King of Men's Grooming" Limited Edition Pucks

by Elizabeth Jakaitis | January 11, 2017 | American Crew | Finishing Products | Bookmark +

In honor of the ultimate style icon, Elvis Presley, American Crew is releasing a limited edition run of some of their best-selling products with custom designed labels that feature "the King of Rock 'n' Roll." The American Crew the King of Men’s Grooming Pucks include six different products for a range of styling options. 

The King of Men's Grooming Pucks include:

  • Fiber is a high hold, low shine product that helps thicken, texturize and increase fullness of the hair. It protects against moisture loss, conditions the hair and provides a smooth after feel. The finish results in a strong, pliable hold with a matte appearance. Fiber works well with shorter hair, 1-3 inches in length.
  • Pomade is a versatile, water-based formula that offers smooth control. This product provides high shine and a pliable hold, and is a modern, flexible alternative to styling gels. Use Pomade to create classic, slicked-back looks for all hair types, or create a casual look with curly hair. Pomade shampoos out easily without residue and works well for all hair types.
  • Molding Clay provides concentrated styling power, enabling men to manipulate hair into any style, with all-day hold and medium shine. It is ideal for men with short styles who engage in sports or tend to perspire heavily. White clay from the Paris Basin naturally heals and stimulates the scalp, making Molding Clay good for men with sensitive skin and scalp.
  • Forming Cream is an easy-to-use styling cream that helps hair look thicker and is ideal for men who are new to styling jar products. This water-based styling cream provides all-day hold, excellent pliability and a natural shine. Forming Cream uses humectants to provide a moveable hold while conditioning and moisturizing the hair, paired with a holding agent to encourage firmness, body and fullness. Forming Cream can be used liberally for a medium hold and medium shine, shampoos out easily and works well for all hair types.
  • Grooming Cream is a high-hold, high-shine styling product that provides moisturizing and conditioning properties to the hair. Create a straight, sleek look with Grooming Cream, or soften naturally curly or wavy hair with use. Grooming Cream repels moisture to keep styles intact and works well on all hair lengths.
  • Defining Paste adds texture and increased definition to hair. This styling product is easy-to-use, providing men with the look of fuller, thicker hair. Distribute Defining Paste throughout the hair for a natural, pliable hold with a matte finish. Defining Paste can be used on various hair lengths, including hair beyond 2 inches in length.

For more information, visit

For reprint and licensing requests for this article, Click here.

We respect your data and privacy.
By clicking the submit button below, you are agreeing with Bobit’s Privacy Policy and this outlined level of consent.

This is Why Celebrity Stylist Tracey Cunningham Swears by Olaplex

This is Why Celebrity Stylist Tracey Cunningham Swears by Olaplex


Celebrity stylist Tracey Cunningham thought she had seen it all, faced with every imaginable color demand, transformation and challenge. As a result, the makers of hundreds of beauty products continuously court her, sending her samples and urging her to try new items, but, she claims, nothing really impressed her much, until she received a sample of OLAPLEX.

Load More
a Bobit media brand

Create your free Bobit Connect account to bookmark content.

The secure and easy all-access connection to your content.
Bookmarked content can then be accessed anytime on all of your logged in devices!

Create Account