Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
Hair Industry Professional Launches ÄZ Haircare Line
Rodger Azadganian created ÄZ Haircare for the discerning hairdresser who aims to inspire creativity while fueling their passion for their profession.
by Staff
June 27, 2019
ÄZ Haircare Gel and Serums
1/4
2 min to read
Rodger Azadganian, a 35-year veteran in the beauty industry, has announced the launch of ÄZ (pronounced “oz”) Haircare. Created for the discerning hairdresser who aims to inspire creativity while fueling their passion for their profession with a nod to the rich history it has evolved from over the years.
Two years were spent formulating the luxurious haircare line. The products are sulfate free, color safe and Keratin safe without compromising performance. The line was crafted with hairdressers in mind to create easy to use products for creating beautiful looks.
The packaging comes in rich jewel tones. The line is influenced by designer Tom Ford’s collections and is meant to streamline the void between mid-level and high-end brands currently available to professionals.
“The goal was to create a haircare line that embodied the rich history and heritage of the romance and theater of hair,” explained founder Azadganian. “ÄZ Haircare is made for smart and savvy individuals by inspired and innovative hair professionals. I know we have accomplished our goal.”
Jeremy Davies-Barbala, former senior creative director for Vidal Sassoon, has been appointed as ÄZ Haircare’s creative director. He has a strong history in professional beauty and an innovative vision for hair techniques.
The line will be supported with education offerings including cutting, coloring, and product knowledge classes to maximize the brand potential for salons and hairdressers who carry ÄZ Haircare. An education team and brand ambassadors will be an essential part of its growth as it expands its reach across the nation.
ÄZ Haircare product offerings include:
Indulge Shampoo
Indulge Conditioner
Enhance Color Shampoo
Enhance Color Conditioner
Remedy Restorative Masque
Elixir Nourishing Oil
Obey Hairspray
Amplify Texture Spray
Sooth Serum
Captivate Structure Géle
Elevate Luxe Mousse
Intense Volume Mist
Compose Matte Texturizer
The line of cleansing, conditioning, styling and finishing products launches to Southeast salon owners and hairdressers in Atlanta on June 30.
More In The Know
The Doux Launches Roblox Hair Salon Game Celebrating Textured Hair and Entrepreneurship
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
Premiere San Antonio Presented by SalonCentric Achieves Record-Breaking Success in Historic Partnership Year
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
by Anne Moratto
House of Wella Los Angeles Brings Fall/Winter 2026 Trends to the Stage and Innovation to the Salon
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
by Anne Moratto
The Industry Remembers and Mourns Educator and Artist Dominique LyVar
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
by Angela Reich
Brad Johns Dies at 70: A Friend Remembers the Celebrated Celebrity Colorist
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
by Anne Moratto
Salon Today 2026 Technology Guide
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
Looking Inward: With Community at Its Heart, Davines Reinvents Its Pro Channel for North America
The Davines Edit reflects the brand’s passion for people and planet.
by Anne Moratto
RÜTE Wash Launches Shower Cap Designed for Crown Washing and Hair Extensions
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
by Anne Moratto
Premiere San Antonio Returns as a Must-Attend Beauty Trade Show in the Southwest
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
by Anne Moratto
MODERN SALON Boot Camp Is Coming to Philadelphia
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
by Anne Moratto
Reddit Releases Its First Beauty-Specific Report: Conversations Around Beauty, Hair, Nail, and Skincare
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
by Anne Moratto
Entries Are Open for Wella Professionals’ Trend Vision Awards 2026
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
by Anne Moratto
Black Beauty Roster Hosts Beauty Expo Presented by SalonCentric in NYC
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
by Staff
Pro Beauty Pulse: A Monthly View of Industry Confidence
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
by Stacey Soble
ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
by Stacey Soble
In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai