Rodger Azadganian, a 35-year veteran in the beauty industry, has announced the launch of ÄZ (pronounced “oz”) Haircare. Created for the discerning hairdresser who aims to inspire creativity while fueling their passion for their profession with a nod to the rich history it has evolved from over the years.

Two years were spent formulating the luxurious haircare line. The products are sulfate free, color safe and Keratin safe without compromising performance. The line was crafted with hairdressers in mind to create easy to use products for creating beautiful looks.

The packaging comes in rich jewel tones. The line is influenced by designer Tom Ford’s collections and is meant to streamline the void between mid-level and high-end brands currently available to professionals.

“The goal was to create a haircare line that embodied the rich history and heritage of the romance and theater of hair,” explained founder Azadganian. “ÄZ Haircare is made for smart and savvy individuals by inspired and innovative hair professionals. I know we have accomplished our goal.”

Jeremy Davies-Barbala, former senior creative director for Vidal Sassoon, has been appointed as ÄZ Haircare’s creative director. He has a strong history in professional beauty and an innovative vision for hair techniques.

The line will be supported with education offerings including cutting, coloring, and product knowledge classes to maximize the brand potential for salons and hairdressers who carry ÄZ Haircare. An education team and brand ambassadors will be an essential part of its growth as it expands its reach across the nation.

ÄZ Haircare product offerings include:

• Indulge Shampoo

• Indulge Conditioner

• Enhance Color Shampoo

• Enhance Color Conditioner

• Remedy Restorative Masque

• Elixir Nourishing Oil

• Obey Hairspray

• Amplify Texture Spray

• Sooth Serum

• Captivate Structure Géle

• Elevate Luxe Mousse

• Intense Volume Mist

• Compose Matte Texturizer

The line of cleansing, conditioning, styling and finishing products launches to Southeast salon owners and hairdressers in Atlanta on June 30.

www.azhaircare.com