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Edit Your Client's Hair with ColorWow's New Dream Filter

by Mary Kaleta | April 10, 2019 | ColorWow | Finishing Products

Step aside, Instagram. ColorWow's new Dream Filter Pre-shampoo Mineral Remover is designed to deliver brighter, lighter and fresher hair color in just 1-3 minutes.

Like a magnet, this preshampoo spray extracts minerals and metals, found in well and tap water that:

  • Warp, darken or stain your hair color (especially noticeable on blonde and lighter shades)
  • Leave dulling scum that also makes your hair feel stiff and rough
  • Interfere with color-processing (E.g. Traces of copper in your hair will accelerate developers, leading to unpredictable color results and damage)

The extremely gentle spray will not strip, dehydrate or damage even highly-lifted, fragile pale shades of blonde, grey, ash, or white.

To Use:  Apply Dream Filter to dry hair before shampooing. Spray evenly to saturate hair. Wait 1-3 minutes then shampoo. Clients can you this daily at home, if required. 

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The perfect recipe for summer hair? Effortless texture with a fresh-from-the-beach vibe. The secret sauce for just that is Dreamhouse from R+Co in collaboration with celebrity stylist Ashley Stricher. The multitasking mist moisturizes, protects hair from the elements, helps enhance color, and accentuates natural waves.

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