
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Guy Tang's Super Power Direct Dyes collection is now available.









Summer is here, and with that comes the time for bright, bold colors. Guy Tangand the #MyDentity Team are sharing summer hair color trends using some of the newly launched colors from the Super Power Direct Dyes collection, which is now available.
Aurora Borealis
Electric shades of teals, greens, purples and pink can turn your client's mane into the star of the show. To achieve these colors, use "Charcoal," "Cosmic Coral," "Lavender Lust," "Mint of Steel," "Pink Diamond," "Violet Sorcery," "Ocean Reign," "Pink Possession" and "Blue Mystique."
Bourbon Sweet Tea
Get that southern look without that southern heat using "Crystal Clear," "Naked Blush 9," "Naked Blush 7," Naked Glow 7," "Naked Glow 8" or "Naked Glow 9."
Luxe Pastel
A chic and muted pastel can elevate any look, from editorial to festival. Available colors include "crystal clear,
"eclipse," "titanium," "pearl" and "blush."
Popsicle Hair
Color melting neons and brights for a popsicle effect will help bring the heat with bold statement hair. Achieve the effect with "Phoenix Fire" and "Lightning Bolt."
Santorini Vibes
Replicate the blue tones of the clear Mediterranean waters with "Dark Shadows," "Turquoise" and "Aqua Blue." With various variations and customizable hues, the colors are designed to be flattering on any complexion.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai