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Patricia Nikole of Sacramento, California, is best known for her custom hair painting and balayage work on her @paintedhair Instagram page. Although she doesn’t share the looks on her page, she’s a skilled makeup artist and creates beautiful finished faces. Her audience appreciates the honesty and education she shares. “Social media truly enriches all of our lives if used correctly. There has never been a greater time than now to start a business and become an entrepreneur,” she says.

Patricia Nikole

@PaintedHair

PaintedHair, Sacramento, California

Specialty: Balayage and hair painting

Top-performing post: It was a transformation video that went viral because it was a video that showed the appointment step-by-step; from the first scene of the cut to the gorgeous, dimensional outcome achieved by my Signature Painted Hair Technique.

Favorite apps: Adobe Premiere Rush, Diptic, Google Photos

I follow: @mustafaavci @alfredo_lewis @danielmbeauty @worldofjustinisaac @colorbymattrez

Pro tip: Always use natural lighting whenever possible. Shooting in natural light gives me a true, accurate representation of my work.

Hidden talent: I’m a certified makeup artist. Although I don’t share those looks on my page, I absolutely adore makeup.

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Fun fact: I love random trivia.

My audience follows me because: My followers appreciate the honesty and education I share. I always make a point to emphasize that lightening in sessions is important.

How social media changed my life: Social media truly enriches all of our lives if used correctly. There has never been a greater time than now to start a business and become an entrepreneur.

My first @modernsalon feature: I was featured for a Marshmallow Latte Melt! Seeing MODERN showcase my work truly means the world to me!

Click here to the see the full list of this year's MODERN SALON 100.