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SEARCHJustin Toves-Vincillone is best known for creating total looks. See why we chose him to be part of our 2019 MODERN SALON 100.
Justin Toves-Vincillone @ahappyjustin
MODERN SALON met Justin Toves-Vincillone (@ahappyjustin) the day of his Ulta Beauty Design Team auditions in Chicago. Right away, Toves-Vincillone introduced himself to MODERN editors with his genuine smile that we have grown so accustomed to brighten our day when we run into him on tradeshow floors or Ulta Beauty events. Toves-Vincillone brands himself with positivity, and you can see that through his Instagram feed and bright, shiny beauty creations.
Justin Toves-Vincillone
Los Angeles
Specialty: Total Looks—Color, Cut, Style, Outfit, Makeup
Top-performing post: A custom coral with dimensions of light and dark coral.
Favorite apps: Lightroom for correcting color and lighting errors often created by shooting in RAW. Facetune2 helps me touch up my subject’s face. iMovie allows me to make videos that showcase my color application techniques, and I can create them immediately and FAST.
I follow: @brittsully, @almogcohen_hair, @romeufelipe, @cwoodhair, @topknotbalayage
Justin Toves-Vincillone @ahappyjustin
Pro tip: Start creating content that you’re happy with and ONLY post your best. For me, I have been playing around with lighting. If the lighting is right, you won’t need to retouch as much. Every photo should be Geo-Tagged, hashtagged with all 30 hashtags permitted and 30 individual accounts should be tagged EVERY TIME. Whatever the details were surrounding your best posts...that’s your recipe for success.
Hidden talent: I do makeup! And I actually do a lot more makeup than I show on social media. I started with makeup when I was 16, way before I even dreamed about doing hair as a career. I would do my friends’ hair for fun, but they’d mainly come to me for their makeup and fashion questions as blossoming young adults.
My audience follows me because: I like to believe that my audience likes my content, context and message. I do hair, and that’s obvious. I like to set myself apart by using a context that feels as if I am speaking to my family or friends and I make sure it’s vulnerable, honest and relatable and sometimes fun!
How social media changed my life: Before I started using social media as a tool, I felt as if I was shooting blind. I knew my work was good, but I had no idea how to present it let alone how to gain reach. I didn’t even know what “reach” meant! So all in all, social media has helped me become a confident artist in every aspect of this industry.
My first @modernsalon feature: It couldn’t have been more magical. I was with my team at lunch during ULTA Beauty’s empowerU event. We were waiting for a brand presentation to start and my girl Galyna @ufirami came over, wrapped one arm around me and pulled the other arms around and put her phone in front of my face. It was my most recent post of the coral I mentioned above. I was shocked and so honored and happy. I was telling strangers and it was probably so annoying, but I couldn’t help it.
Click here to the see the full list of this year's MODERN SALON 100.
Hannah Mejia believes lasting success comes from mastering your craft, embracing lifelong education and trusting that the career you dream about is within reach. A stylist, educator and content creator, Mejia has spent 15 years building a business rooted in creativity, communication and continuous growth.
Katy Samuels has spent 14 years proving that creativity thrives when you stop searching for the "right" way and start trusting your own instincts. Known for her creative color work and signature Headband Prism technique, Samuels encourages beauty professionals to embrace mistakes, refine their craft and develop a style that's uniquely their own.
Erin Munoz has spent 17 years building a thriving business behind the chair while proving that success doesn't have to come at the expense of life outside the salon. A color specialist, content creator and salon owner, Munoz believes beauty professionals should treat their careers like businesses, embrace change and make room for both financial growth and personal fulfillment.
North Carolina-based hairstylist Tyler Plemmons wants you to know one thing: Positivity and perseverance will get you everywhere. This MODERN SALON Artist Connective Member and 2018 MODERN SALON 100 Honoree is known for beautiful balayage, gorgeous vivids, and soft pastel hair color.
For Angelica Tanta, success has always come down to one thing: practice. Originally from Romania, Tanta credits an online mentor from Ukraine—despite never meeting in person and communicating through Google Translate—with inspiring her to perfect her bridal artistry through relentless repetition.
Angela Orozco believes long-term success in the beauty industry is built on trust, consistency and genuine human connection. A stylist at The Nest Salon in Brea, California, Orozco has spent 14 years cultivating a reputation for dimensional brunettes, precision haircutting and authentic relationships that have fueled her career.
Erin Mills believes beauty professionals deserve more than a successful career. A hairstylist turned multi-salon owner, Mills has spent 17 years growing her business while helping her team create lasting impact.
For Mish Jolie (@meltedbymish), success isn't measured by how busy you are, it's measured by how fulfilled you feel. The Connecticut-based stylist, educator and MODERN SALON 100 honoree has built a career around balayage, lived-in brunettes and razor cutting.
Amanda Harsche has built her career on two simple beliefs: never stop learning and never stop connecting.
Whether it's social media, fashion, film, art, or culture, Chaz Dean advises stylists to stay aware of what's inspiring people. Take the elements that make sense for you in these five lessons learned through a life in beauty.
For Jessica Domoney, building a successful career isn't about saying yes to every opportunity, it's about protecting your time, investing in yourself and creating an experience clients won't forget.
Transformation artist Melissa Dawn has spent more than two decades building a career that's equal parts creativity and business strategy. Dawn is known for dramatic transformations, creative color and a philosophy that encourages beauty professionals to keep learning, set healthy boundaries and define success on their own terms.
In an industry with so many options and opportunities, we asked artists what made them niche down and select a specialty. Amelia Fugitt (@ameliahairmakeup) says choosing to focus on transformations has transformed her career.
In this content series, we're focusing on artists who found a niche that really speaks to them and work for their career. Henry "Tribes" Amoloja (@theweightedcape), is based in Dallas, TX, and practices sensory-friendly barbering.
In an industry with so many options and opportunities, we asked artists what made them niche down and choose a specialty. Texas-based artist Kimberly Michelle has always loved focusing on healthy hair and scalp, and headspa rituals was a natural evolution.
In an industry with so many options and opportunities, we asked these artists what made them niche down and choose a specialty. See Caidy Brasure's perspective on specializing in editorial and special occasion styling.
In an industry with so many options and opportunities, we asked these artists what made them niche down and choose a specialty. See Shonda Harvey-Gayle's perspective on specializing in extensions.
