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SEARCHEmily Boulin is best known for her vibrants and blonding. See why we chose to make her part of the 2019 MODERN SALON 100.
Emily Boulin @emilyboulinhair
Before getting her cosmetology license, Emily Boulin (@emilyboulinhair) was certified as a MAC Cosmetics makeup artist. Her eye for depth, highlights and hues translates into her color work, creating colorful melts, silky metallic, bright balayage and everything in between.
Emily Boulin
Emily Boulin Hair Studio, Baltimore, Maryland
Specialty: Vibrants and blonding
Top-performing post: My client always lets me create whatever I want and will stay an extra hour or two to let me photograph her hair. (I’m a lucky stylist!) I think this post did so well because it has an interesting color theme, moody metallic tones are currently on trend. I also think the soft updo embellished with a few stars made it whimsical and playful, without over doing it. I think this photo can still appeal to people who have no interest in fashion tones, and that’s what made it successful.
Favorite apps: Facetune for the teeth whitening option to white out/pale the background of my photos for a cleaner look and make the hair pop. I adjust lighting using Instagram editing tools.
I follow: @brianacisneros, @shannonra, @lora_arellano
Emily Boulin @emilyboulinhair
Pro tip: Use descriptive hashtags that describe what’s in the photo. When people search hashtags, they generally are looking for something in particular. They also create trends. Tag companies or feature pages who repost and that your style aligns with.
Hidden talent: I got certified as a MAC Cosmetics Makeup Artist before attaining a cosmetology license, and I actually love gore/special effects makeup! I love mixing glam and gore makeup. Think glitter with lots of blood.
My audience follows me because: Everyday I work, I try to post my clients’ process from beginning to end in my Instagram stories. I think stylists like to see what I’m doing behind my own chair to create, and clients like to see the live end result. I think sharing education, with great results, gets a lot of traction. It reaffirms you’re not over editing photos and creates a signature for your brand. If I don’t post in my stories, my views and presence can dramatically decrease.
How social media changed my life: I opened up my own studio, and work for myself. Location and salon curb appeal used to be more important in the industry when potential clients would look for a place to get their hair done. Now, a lot of clients search for individual artists rather than a spot/salon. Social media can build clientele based on individual work because now stylists have the ability to brand themselves. I now only receive the type of appointments I prefer to do, and I’m not reliant on a salon owner to advertise, and create those opportunities for me. Clients feel like they know you, and are loyal. I also just love creating content! It makes my job fun!
My first @modernsalon feature: I may not remember the very first time, but this past year a black to lavender melted bob I created landed in the “Top 25 Bobs Collection.” My client was pretty excited!
Click here to the see the full list of this year's MODERN SALON 100.
Hannah Mejia believes lasting success comes from mastering your craft, embracing lifelong education and trusting that the career you dream about is within reach. A stylist, educator and content creator, Mejia has spent 15 years building a business rooted in creativity, communication and continuous growth.
Katy Samuels has spent 14 years proving that creativity thrives when you stop searching for the "right" way and start trusting your own instincts. Known for her creative color work and signature Headband Prism technique, Samuels encourages beauty professionals to embrace mistakes, refine their craft and develop a style that's uniquely their own.
Erin Munoz has spent 17 years building a thriving business behind the chair while proving that success doesn't have to come at the expense of life outside the salon. A color specialist, content creator and salon owner, Munoz believes beauty professionals should treat their careers like businesses, embrace change and make room for both financial growth and personal fulfillment.
North Carolina-based hairstylist Tyler Plemmons wants you to know one thing: Positivity and perseverance will get you everywhere. This MODERN SALON Artist Connective Member and 2018 MODERN SALON 100 Honoree is known for beautiful balayage, gorgeous vivids, and soft pastel hair color.
For Angelica Tanta, success has always come down to one thing: practice. Originally from Romania, Tanta credits an online mentor from Ukraine—despite never meeting in person and communicating through Google Translate—with inspiring her to perfect her bridal artistry through relentless repetition.
Angela Orozco believes long-term success in the beauty industry is built on trust, consistency and genuine human connection. A stylist at The Nest Salon in Brea, California, Orozco has spent 14 years cultivating a reputation for dimensional brunettes, precision haircutting and authentic relationships that have fueled her career.
Erin Mills believes beauty professionals deserve more than a successful career. A hairstylist turned multi-salon owner, Mills has spent 17 years growing her business while helping her team create lasting impact.
For Mish Jolie (@meltedbymish), success isn't measured by how busy you are, it's measured by how fulfilled you feel. The Connecticut-based stylist, educator and MODERN SALON 100 honoree has built a career around balayage, lived-in brunettes and razor cutting.
Amanda Harsche has built her career on two simple beliefs: never stop learning and never stop connecting.
Whether it's social media, fashion, film, art, or culture, Chaz Dean advises stylists to stay aware of what's inspiring people. Take the elements that make sense for you in these five lessons learned through a life in beauty.
For Jessica Domoney, building a successful career isn't about saying yes to every opportunity, it's about protecting your time, investing in yourself and creating an experience clients won't forget.
Transformation artist Melissa Dawn has spent more than two decades building a career that's equal parts creativity and business strategy. Dawn is known for dramatic transformations, creative color and a philosophy that encourages beauty professionals to keep learning, set healthy boundaries and define success on their own terms.
In an industry with so many options and opportunities, we asked artists what made them niche down and select a specialty. Amelia Fugitt (@ameliahairmakeup) says choosing to focus on transformations has transformed her career.
In this content series, we're focusing on artists who found a niche that really speaks to them and work for their career. Henry "Tribes" Amoloja (@theweightedcape), is based in Dallas, TX, and practices sensory-friendly barbering.
In an industry with so many options and opportunities, we asked artists what made them niche down and choose a specialty. Texas-based artist Kimberly Michelle has always loved focusing on healthy hair and scalp, and headspa rituals was a natural evolution.
In an industry with so many options and opportunities, we asked these artists what made them niche down and choose a specialty. See Caidy Brasure's perspective on specializing in editorial and special occasion styling.
In an industry with so many options and opportunities, we asked these artists what made them niche down and choose a specialty. See Shonda Harvey-Gayle's perspective on specializing in extensions.
