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SEARCHHeather Schmick is best known for her balayage and bridal styling. See why we chose her to be part of our 2019 MODERN SALON 100.
Heather Schmick @heatherhairandbridalstylist
Bridal? Check. Balayage? Check. Extensions? Check. Heather Schmick (@heatherhairandbridalstylist) is certainly a jack of all trades! For all of the above, she stresses the importance of social media, crediting it to helping fill her book.
Heather Schmick
Heather Schmick Your Hair and Bridal Stylist, Spokane, Washington
Specialty: Balayage and bridal
Top-performing post: I posted a client with pink hair that I had done then posted the following day the same person but with a tint back/reverse balayage.
Favorite apps: Facetune to perfect or edit lighting , blemishes, blurring the background; Preview app for seeing my grid of nine when organizing posts and captions; Unfold for IG stories
I follow: @domdomhair @prettylittleombre @mane_ivy @topknotbalayage @tonyastylist
Heather Schmick @heatherhairandbridalstylist
Pro tip: Make sure you are posting in line with your brand/style of hair. Post what you want to attract and make sure you post when your audience is most active. Make sure you are consistent when posting. Hashtag what you want to attract—local for gaining clients and industry-related for brand and inspiration page recognition. Engaging with followers is very important as well.
Hidden talent: A client told me she timed my curling speed, and it was 3 minutes flat lol (curled and styled boho).
My audience follows me because: I think they like to see my before-and-afters in my stories and the variety of updos and balayage on my posts are always catchy too. I’ve done a lot of styled shoots too, which makes for different content, which I feel people enjoy.
How social media changed my life: I can honestly say that I built my clientele off of social media. It is a great way to showcase ones portfolio while marketing locally all while spending nothing on the actual platform. I’ve been able to own in on my brand and post pictures that reflect my brand. It’s allowed for me to gain recognition from brands and being featured on their pages. Networking locally through Instagram is a game-changer as well—especially with bridal!
My first @modernsalon feature: I had done an updo about three years ago that was featured on MODERN, and I couldn’t believe it. I had just won the scholarship to the Sharon Blain boot camp, and the next day one of my updos was featured on MODERN. It was a very inspiring week for me, and I reflect on that often. MODERN’s Best of the Fest was more so the catapult which has been my driving force lately.
Click here to the see the full list of this year's MODERN SALON 100.
Hannah Mejia believes lasting success comes from mastering your craft, embracing lifelong education and trusting that the career you dream about is within reach. A stylist, educator and content creator, Mejia has spent 15 years building a business rooted in creativity, communication and continuous growth.
Katy Samuels has spent 14 years proving that creativity thrives when you stop searching for the "right" way and start trusting your own instincts. Known for her creative color work and signature Headband Prism technique, Samuels encourages beauty professionals to embrace mistakes, refine their craft and develop a style that's uniquely their own.
Erin Munoz has spent 17 years building a thriving business behind the chair while proving that success doesn't have to come at the expense of life outside the salon. A color specialist, content creator and salon owner, Munoz believes beauty professionals should treat their careers like businesses, embrace change and make room for both financial growth and personal fulfillment.
North Carolina-based hairstylist Tyler Plemmons wants you to know one thing: Positivity and perseverance will get you everywhere. This MODERN SALON Artist Connective Member and 2018 MODERN SALON 100 Honoree is known for beautiful balayage, gorgeous vivids, and soft pastel hair color.
For Angelica Tanta, success has always come down to one thing: practice. Originally from Romania, Tanta credits an online mentor from Ukraine—despite never meeting in person and communicating through Google Translate—with inspiring her to perfect her bridal artistry through relentless repetition.
Angela Orozco believes long-term success in the beauty industry is built on trust, consistency and genuine human connection. A stylist at The Nest Salon in Brea, California, Orozco has spent 14 years cultivating a reputation for dimensional brunettes, precision haircutting and authentic relationships that have fueled her career.
Erin Mills believes beauty professionals deserve more than a successful career. A hairstylist turned multi-salon owner, Mills has spent 17 years growing her business while helping her team create lasting impact.
For Mish Jolie (@meltedbymish), success isn't measured by how busy you are, it's measured by how fulfilled you feel. The Connecticut-based stylist, educator and MODERN SALON 100 honoree has built a career around balayage, lived-in brunettes and razor cutting.
Amanda Harsche has built her career on two simple beliefs: never stop learning and never stop connecting.
Whether it's social media, fashion, film, art, or culture, Chaz Dean advises stylists to stay aware of what's inspiring people. Take the elements that make sense for you in these five lessons learned through a life in beauty.
For Jessica Domoney, building a successful career isn't about saying yes to every opportunity, it's about protecting your time, investing in yourself and creating an experience clients won't forget.
Transformation artist Melissa Dawn has spent more than two decades building a career that's equal parts creativity and business strategy. Dawn is known for dramatic transformations, creative color and a philosophy that encourages beauty professionals to keep learning, set healthy boundaries and define success on their own terms.
In an industry with so many options and opportunities, we asked artists what made them niche down and select a specialty. Amelia Fugitt (@ameliahairmakeup) says choosing to focus on transformations has transformed her career.
In this content series, we're focusing on artists who found a niche that really speaks to them and work for their career. Henry "Tribes" Amoloja (@theweightedcape), is based in Dallas, TX, and practices sensory-friendly barbering.
In an industry with so many options and opportunities, we asked artists what made them niche down and choose a specialty. Texas-based artist Kimberly Michelle has always loved focusing on healthy hair and scalp, and headspa rituals was a natural evolution.
In an industry with so many options and opportunities, we asked these artists what made them niche down and choose a specialty. See Caidy Brasure's perspective on specializing in editorial and special occasion styling.
In an industry with so many options and opportunities, we asked these artists what made them niche down and choose a specialty. See Shonda Harvey-Gayle's perspective on specializing in extensions.
