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SEARCHAmanda Ludwig is best known for her balayage and bridal styles. See why we chose her to be part of our 2019 MODERN SALON 100.
Amanda Ludwig @thehairwhich
Amanda Ludwig (@thehairwhich) has done an amazing job at branding herself. Of course, she has done so as the kind of beauty BFF you’d love to have both on Instagram and off with supportive, encouraging comments and conversation, but she has also done so with her “hair which” persona. On each post, she frames her caption with a signature pattern of emojis that, even when her name isn’t anchoring them, are specific to her. You can’t see 🔮🖤☠ without Ludwig in mind—genius!
Amanda Ludwig
Philadelphia
Salon Domane, Narberth, Pennsylvania
Specialty: Balayage, bridal
Top-performing post: A photo of my client on her phone showing me a photo of her “goal” hair—dark roots and platinum dimension throughout the hair—we recreated the look and nailed it! She looked so happy, and my followers could tell!
Favorite apps: FaceTune to help blur out background images that may distract the hair, iMovie to create easy tutorials for my followers to follow along with, Typorama to add captions and directions on photos.
I follow: @blondorexia, @mane_ivy, @senadakxo, @itsmrjladner, @thetrashmask
Amanda Ludwig @thehairwhich
Pro tip: It’s important for my pictures to stand out or else they get lost in a sea of white walls. I love finding a fun background or even blurring the background to allow a strong focus on the hair.
Hidden talent: I loved giving head massages as a shampoo assistant. It thought it was the best/ easiest job. Everyone LOVED you depending on the massage you gave.
My audience follows me because: I’ve always tried to keep it real. My photos look like MY photos. I discuss a lot of topics stylists don’t feel comfortable chatting about—I am 100% transparent.
How social media changed my life: My entire book is thanks my Instagram. It’s free marketing and gives you access to communication with both new and old clients.
My first @modernsalon feature: My client wanted a balay-bob with a strong face-framing piece up front. She lifted to even better than what we were aiming for. We finished, she loved it. I snapped a one photo, tagged only Modern and BOOM it was reposted. I cried. That had been my only hair goal for the year.
Click here to the see the full list of this year's MODERN SALON 100.
Hannah Mejia believes lasting success comes from mastering your craft, embracing lifelong education and trusting that the career you dream about is within reach. A stylist, educator and content creator, Mejia has spent 15 years building a business rooted in creativity, communication and continuous growth.
Katy Samuels has spent 14 years proving that creativity thrives when you stop searching for the "right" way and start trusting your own instincts. Known for her creative color work and signature Headband Prism technique, Samuels encourages beauty professionals to embrace mistakes, refine their craft and develop a style that's uniquely their own.
Erin Munoz has spent 17 years building a thriving business behind the chair while proving that success doesn't have to come at the expense of life outside the salon. A color specialist, content creator and salon owner, Munoz believes beauty professionals should treat their careers like businesses, embrace change and make room for both financial growth and personal fulfillment.
North Carolina-based hairstylist Tyler Plemmons wants you to know one thing: Positivity and perseverance will get you everywhere. This MODERN SALON Artist Connective Member and 2018 MODERN SALON 100 Honoree is known for beautiful balayage, gorgeous vivids, and soft pastel hair color.
For Angelica Tanta, success has always come down to one thing: practice. Originally from Romania, Tanta credits an online mentor from Ukraine—despite never meeting in person and communicating through Google Translate—with inspiring her to perfect her bridal artistry through relentless repetition.
Angela Orozco believes long-term success in the beauty industry is built on trust, consistency and genuine human connection. A stylist at The Nest Salon in Brea, California, Orozco has spent 14 years cultivating a reputation for dimensional brunettes, precision haircutting and authentic relationships that have fueled her career.
Erin Mills believes beauty professionals deserve more than a successful career. A hairstylist turned multi-salon owner, Mills has spent 17 years growing her business while helping her team create lasting impact.
For Mish Jolie (@meltedbymish), success isn't measured by how busy you are, it's measured by how fulfilled you feel. The Connecticut-based stylist, educator and MODERN SALON 100 honoree has built a career around balayage, lived-in brunettes and razor cutting.
Amanda Harsche has built her career on two simple beliefs: never stop learning and never stop connecting.
Whether it's social media, fashion, film, art, or culture, Chaz Dean advises stylists to stay aware of what's inspiring people. Take the elements that make sense for you in these five lessons learned through a life in beauty.
For Jessica Domoney, building a successful career isn't about saying yes to every opportunity, it's about protecting your time, investing in yourself and creating an experience clients won't forget.
Transformation artist Melissa Dawn has spent more than two decades building a career that's equal parts creativity and business strategy. Dawn is known for dramatic transformations, creative color and a philosophy that encourages beauty professionals to keep learning, set healthy boundaries and define success on their own terms.
In an industry with so many options and opportunities, we asked artists what made them niche down and select a specialty. Amelia Fugitt (@ameliahairmakeup) says choosing to focus on transformations has transformed her career.
In this content series, we're focusing on artists who found a niche that really speaks to them and work for their career. Henry "Tribes" Amoloja (@theweightedcape), is based in Dallas, TX, and practices sensory-friendly barbering.
In an industry with so many options and opportunities, we asked artists what made them niche down and choose a specialty. Texas-based artist Kimberly Michelle has always loved focusing on healthy hair and scalp, and headspa rituals was a natural evolution.
In an industry with so many options and opportunities, we asked these artists what made them niche down and choose a specialty. See Caidy Brasure's perspective on specializing in editorial and special occasion styling.
In an industry with so many options and opportunities, we asked these artists what made them niche down and choose a specialty. See Shonda Harvey-Gayle's perspective on specializing in extensions.
