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SEARCHMadison Fetterhoff is best known for her dimensional color and contrasted balayage. See why we chose her to be part of the 2019 MODERN SALON 100.
Madison Fetterhoff @hairstylist.madison
Madison Fetterhoff @hairstylist.madison
Madison Fetterhoff (@hairstylist.madison) switched from men’s grooming to balayage, and the industry is reaping the rewards. Her clients have reached out to thank her for her detailed posts that help them understand hair colorists limitations and are now able to manage their own expectations.
Madison Fetterhoff
Veda Salon and Spa, Colorado Springs, Colorado
Specialty: Dimensional color and contrasted balayage
Top-performing post: My most engaged post was a very high contrast balayage I did with some ribbons whipping through. I think I’ve noticed that the more contrast my photo has, the better it does, which must have been why this one was such a hit. The picture had close to 12,000 likes and reached a quarter of a million people.
Favorite apps: Facetune for cleaning up backgrounds, and Lightroom if I need to color balance a photo. I use a ring light that sometimes casts a glare on the hair, so lightroom helps me minimize that.
I follow: @coloredbycaitlin, @suetyrellstylist, @lo_wheelerdavis, @kellymassiashair
Madison Fetterhoff @hairstylist.madison
Madison Fetterhoff @hairstylist.madison
Pro tip: Lighting is obviously key but so is having a thumbnail that grabs people’s attention. When people are scrolling #balayage they will see smaller thumbnails of people’s work, not the large-scale detailed shot. For this reason, I choose which picture to post based on what looks better from farther away. Be available to engage with people at the time you post. Comment back and let people know you appreciate their compliments! Pay attention to the best times to post. I also feel like the more break-down style posts I make naturally do better, so maybe instead of just naming it “caramel macchiato,” try posting something that might be informative to clients or other stylists.
Hidden talent: Before balayage, I was known for giving edgy men’s haircuts – with skin fades and hard parts.
Fun fact: I sing and play guitar, as do my brother and father. If I ever give up hair, it’ll be to start a family band.
My audience follows me because: I think it’s a tie between the eye-catching contrasted ribbons I paint and the information people receive. I’ve had clients reach out and thank me for my posts that helped them finally understand our limitations, and it helped manage their expectations.
How social media changed my life: Last year I fired half of my business (all of my hair cut clients) and became a color specialist. I was terrified. It had to work. Otherwise, I was going to be 50% poorer. The exposure that I get from Instagram allowed me to do that without feeling any financial set back at all. I have more new client requests than I can accommodate. I also started educating as a result of social media. It’s been absolutely life changing.
My first @modernsalon feature: I can’t quite remember the first time, but the second or third time I was standing in line at Mile High Stadium in Denver waiting to get into the Broncos/Seahawks game with a big group of friends. The notification popped up on my phone, and I yelled “MODERN SALON JUST FEATURED ME!” and people cheered and clapped.
Click here to the see the full list of this year's MODERN SALON 100.
Hannah Mejia believes lasting success comes from mastering your craft, embracing lifelong education and trusting that the career you dream about is within reach. A stylist, educator and content creator, Mejia has spent 15 years building a business rooted in creativity, communication and continuous growth.
Katy Samuels has spent 14 years proving that creativity thrives when you stop searching for the "right" way and start trusting your own instincts. Known for her creative color work and signature Headband Prism technique, Samuels encourages beauty professionals to embrace mistakes, refine their craft and develop a style that's uniquely their own.
Erin Munoz has spent 17 years building a thriving business behind the chair while proving that success doesn't have to come at the expense of life outside the salon. A color specialist, content creator and salon owner, Munoz believes beauty professionals should treat their careers like businesses, embrace change and make room for both financial growth and personal fulfillment.
North Carolina-based hairstylist Tyler Plemmons wants you to know one thing: Positivity and perseverance will get you everywhere. This MODERN SALON Artist Connective Member and 2018 MODERN SALON 100 Honoree is known for beautiful balayage, gorgeous vivids, and soft pastel hair color.
For Angelica Tanta, success has always come down to one thing: practice. Originally from Romania, Tanta credits an online mentor from Ukraine—despite never meeting in person and communicating through Google Translate—with inspiring her to perfect her bridal artistry through relentless repetition.
Angela Orozco believes long-term success in the beauty industry is built on trust, consistency and genuine human connection. A stylist at The Nest Salon in Brea, California, Orozco has spent 14 years cultivating a reputation for dimensional brunettes, precision haircutting and authentic relationships that have fueled her career.
Erin Mills believes beauty professionals deserve more than a successful career. A hairstylist turned multi-salon owner, Mills has spent 17 years growing her business while helping her team create lasting impact.
For Mish Jolie (@meltedbymish), success isn't measured by how busy you are, it's measured by how fulfilled you feel. The Connecticut-based stylist, educator and MODERN SALON 100 honoree has built a career around balayage, lived-in brunettes and razor cutting.
Amanda Harsche has built her career on two simple beliefs: never stop learning and never stop connecting.
Whether it's social media, fashion, film, art, or culture, Chaz Dean advises stylists to stay aware of what's inspiring people. Take the elements that make sense for you in these five lessons learned through a life in beauty.
For Jessica Domoney, building a successful career isn't about saying yes to every opportunity, it's about protecting your time, investing in yourself and creating an experience clients won't forget.
Transformation artist Melissa Dawn has spent more than two decades building a career that's equal parts creativity and business strategy. Dawn is known for dramatic transformations, creative color and a philosophy that encourages beauty professionals to keep learning, set healthy boundaries and define success on their own terms.
In an industry with so many options and opportunities, we asked artists what made them niche down and select a specialty. Amelia Fugitt (@ameliahairmakeup) says choosing to focus on transformations has transformed her career.
In this content series, we're focusing on artists who found a niche that really speaks to them and work for their career. Henry "Tribes" Amoloja (@theweightedcape), is based in Dallas, TX, and practices sensory-friendly barbering.
In an industry with so many options and opportunities, we asked artists what made them niche down and choose a specialty. Texas-based artist Kimberly Michelle has always loved focusing on healthy hair and scalp, and headspa rituals was a natural evolution.
In an industry with so many options and opportunities, we asked these artists what made them niche down and choose a specialty. See Caidy Brasure's perspective on specializing in editorial and special occasion styling.
In an industry with so many options and opportunities, we asked these artists what made them niche down and choose a specialty. See Shonda Harvey-Gayle's perspective on specializing in extensions.
