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SEARCHMirella Manelli is best known for her color corrections and updo education. See why we chose to make her part of our 2019 MODERN SALON 100.
Mirella Manelli @MirellaManelli
Mirella Manelli @MirellaManelli
When we think of SoCal artist Mirella Manelli, one word comes to mind: joy. Whether it’s a simple comment on an Instagram post or a longer conversation, Manelli’s positive attitude and strong work ethic make her a pleasure to work with and just have friendly chats with. Her passion for her craft is evident in everything she posts, and we can’t wait to see where this pretty mama (her posts of her babies are just TOO adorbs!) goes next.
Mirella Manelli
Rebel Femme Salon, Mission Viejo, CA
Specialty: Color correction and Updo education
Top-performing post: The most engaging posts that go viral (2-7 million views) are hair videos of my daughter. Most recently, my color tutorials are doing very well. I just posted a color correction video of a peachy hair color to cool blonde transformation that has more than 300k views. Stylists really love my explanations in both voice over and caption. I started doing this knowing that everyone learns differently, and I want to make sure I can educate the best I can in a 60-second clip.
Favorite apps: I actually don’t use apps for my photos. I’ve invested in a professional camera and lens, and this has made a huge impact over my posts. Taking great photos to begin with saves me time, so I don’t need to edit. I’m still learning every day how to use my camera, but just like Instagram, everything is trial and error. My side-by-side formulation posts are the only posts I use an app for. I use LiveCollage. For my videos, I use Final Cut Pro on my laptop.
I follow: @TraeHowardHair, @Frances_HairArtist, @Carolineanythingbutbasic, @daryna_barykina
Mirella Manelli @MirellaManelli
Mirella Manelli @MirellaManelli
Pro tip: Find out who your target market is, and post what they like to see from you. I learned early on that my target market was the hairstylist. People love my videos whether they were easy updos or color applications and formulation. I also learned that people love to know who the person is behind the account. Giving your audience a little glimpse into your life makes you real and authentic. I never knew how invested people were in knowing who I was until I shared my pregnancy journey with my daughter. Share the real you, and write your captions how you normally speak! There are enough perfect people on the gram.
Hidden talent: When I first started with Instagram, I used to post a lot of short haircuts. This is something I don’t really share anymore, but I think I can do some super cute bobs and creative pixies.
Fun fact: I can wiggle my ears independently or both at the same time.
My audience follows me because: I think people love that I share the real me (little glimpses into salon ownership and motherhood) in addition to full formulas and video tutorials. I also try to respond to every question (although it can be hard at times). Being transparent is important for me, and it’s something that I’ve always done with my feed.
How social media changed my life: Social media has allowed me to do what I love but in a much broader scale. I love educating and helping stylists simplify the way they do hair. I think specializing in a certain technique for branding purposes is important, but what is even more crucial for your business is being well rounded in this industry. I try to convey that in everything that I do from the classes I teach in my salon to the full-length YouTube tutorials I create. My purpose is to give stylists the confidence to create their own style of doing hair.
My first @modernsalon feature: I think the first photo that was shared by MODERN was in 2013. I remember I was ecstatic, and this motivated me to continue to post more and create more content.
Click here to the see the full list of this year's MODERN SALON 100.
Hannah Mejia believes lasting success comes from mastering your craft, embracing lifelong education and trusting that the career you dream about is within reach. A stylist, educator and content creator, Mejia has spent 15 years building a business rooted in creativity, communication and continuous growth.
Katy Samuels has spent 14 years proving that creativity thrives when you stop searching for the "right" way and start trusting your own instincts. Known for her creative color work and signature Headband Prism technique, Samuels encourages beauty professionals to embrace mistakes, refine their craft and develop a style that's uniquely their own.
Erin Munoz has spent 17 years building a thriving business behind the chair while proving that success doesn't have to come at the expense of life outside the salon. A color specialist, content creator and salon owner, Munoz believes beauty professionals should treat their careers like businesses, embrace change and make room for both financial growth and personal fulfillment.
North Carolina-based hairstylist Tyler Plemmons wants you to know one thing: Positivity and perseverance will get you everywhere. This MODERN SALON Artist Connective Member and 2018 MODERN SALON 100 Honoree is known for beautiful balayage, gorgeous vivids, and soft pastel hair color.
For Angelica Tanta, success has always come down to one thing: practice. Originally from Romania, Tanta credits an online mentor from Ukraine—despite never meeting in person and communicating through Google Translate—with inspiring her to perfect her bridal artistry through relentless repetition.
Angela Orozco believes long-term success in the beauty industry is built on trust, consistency and genuine human connection. A stylist at The Nest Salon in Brea, California, Orozco has spent 14 years cultivating a reputation for dimensional brunettes, precision haircutting and authentic relationships that have fueled her career.
Erin Mills believes beauty professionals deserve more than a successful career. A hairstylist turned multi-salon owner, Mills has spent 17 years growing her business while helping her team create lasting impact.
For Mish Jolie (@meltedbymish), success isn't measured by how busy you are, it's measured by how fulfilled you feel. The Connecticut-based stylist, educator and MODERN SALON 100 honoree has built a career around balayage, lived-in brunettes and razor cutting.
Amanda Harsche has built her career on two simple beliefs: never stop learning and never stop connecting.
Whether it's social media, fashion, film, art, or culture, Chaz Dean advises stylists to stay aware of what's inspiring people. Take the elements that make sense for you in these five lessons learned through a life in beauty.
For Jessica Domoney, building a successful career isn't about saying yes to every opportunity, it's about protecting your time, investing in yourself and creating an experience clients won't forget.
Transformation artist Melissa Dawn has spent more than two decades building a career that's equal parts creativity and business strategy. Dawn is known for dramatic transformations, creative color and a philosophy that encourages beauty professionals to keep learning, set healthy boundaries and define success on their own terms.
In an industry with so many options and opportunities, we asked artists what made them niche down and select a specialty. Amelia Fugitt (@ameliahairmakeup) says choosing to focus on transformations has transformed her career.
In this content series, we're focusing on artists who found a niche that really speaks to them and work for their career. Henry "Tribes" Amoloja (@theweightedcape), is based in Dallas, TX, and practices sensory-friendly barbering.
In an industry with so many options and opportunities, we asked artists what made them niche down and choose a specialty. Texas-based artist Kimberly Michelle has always loved focusing on healthy hair and scalp, and headspa rituals was a natural evolution.
In an industry with so many options and opportunities, we asked these artists what made them niche down and choose a specialty. See Caidy Brasure's perspective on specializing in editorial and special occasion styling.
In an industry with so many options and opportunities, we asked these artists what made them niche down and choose a specialty. See Shonda Harvey-Gayle's perspective on specializing in extensions.
