“We are extremely excited for this partnership," says Maria Gallo, CEO of Framar International. "As our brand grows, we know that SalonCentric will be an ideal fit for exposing Framar to many stylists that have yet to work with our products.” With over 850 stores in the USA, the reach of SalonCentric/State|RDA runs from coast to coast creating increased accessibility of Framar products.
SalonCentric/State|RDA are now carrying more than 20 of the top skus from Framar. The range consists of color brushes, foils, gloves and color accessories. Framar offers classic essentials with practical improvements made with stylists in mind. Framar prides itself on being a company connected to the color room floor.
“We started this company from the vision of a colorist (Frank) and executed it with the determination of a true entrepreneur (Maria), but without the support of the hair industry, we’d never be where we are today," says Giovanni Gallo, Vice President at Framar. "Entering this partnership truly shows you the power of the hairstylist community, which has pushed us to bring this company to another level.”
Framar’s vision is focused on making innovative products for the color room that help stylists enjoy the exciting environment that the beauty industry offers.
Framar International is a Canada-based producer and distributor of hair coloring foils and accessories used for professional hair highlighting and coloring.