J&D Brush Co., LLC (“JD Beauty” or “JDB”) whose brands include Wetbrush, Bio Ionicand OuidadandGoody Products Inc. (“Goody”), announced that, following the successful carve-out of Goody from Newell and the merger and integration of Goody and JD Beauty, the companies will launch Beauty By Imagination (”BBI” or the “Company”) which will serve as the brands’ new parent company. Additionally, the Company announced its Board of Directors has designated Francesca Raminella, Chief Commercial Officer of JDB/Goody, and Gary Dailey, Chief Financial and Chief Operations Officer of JDB/Goody, to jointly lead BBI.

Ken Brotman, on behalf of the Company’s Board of Directors, said “We are very pleased with the integration that started in March 2019. We believe we have achieved our goal to create a powerful multi-brand diversified haircare, accessory, liquid and tool company uniquely poised to serve the beauty industry and to take BBI to new levels. While we continue to mourn the untimely death of our dear friend and partner Jeffrey Davidson in July, we believe he built a fantastic team and the Board of Directors is confident Francesca and Gary will lead BBI forward and continue Jeffrey’s vision for the Company.”

“I am very pleased with the new name of the combined companies.” – said Jeff Rosenzweig, founder-JD Beauty, which was founded 42 years ago and has grown consistently and substantially since its inception. “I look forward to this new phase of its life which I am sure will be exceptional and rewarding for all!”

Raminella and Dailey both served in the senior executive team alongside Davidson, throughout the integration of the Bio Ionic brand, the acquisition of Ouidad and ultimately, the successful sale of JD Beauty to ACON Investments, L.L.C. and merger of Goody in March 2019. Both individuals have been, and continue to be, an integral part of the success of the business, delivering high growth, and sharing the same passion, commitment and vision for the future of the Company.

Through this shared leadership role, Raminella and Dailey will effectively and efficiently work together to lead the Company forward by leveraging each other’s expertise and strengths. Dailey will continue to focus on the global financial and operations aspects of the business, along with potential add-on acquisitions, while Raminella will focus on the global commercial side, including marketing, sales and product development.

“We are thrilled to continue the leadership of BBI,” said Gary and Francesca. “Our company’s mission is to deliver ‘imaginative yet real solutions for a happy and beautiful life’ and we are excited to work with and for our great community of passionate customers, clients, employees and shareholders.”

Beauty By Imagination will officially launch its new corporate branding in October 2019.

ABOUT BBI and ITS LEADERSHIP TEAM

FRANCESCA RAMINELLA – Chief Commercial Officer

Francesca Raminella joined JD Beauty in the spring of 2018 as Chief Commercial Officer assuming responsibility for global sales, marketing and innovation. In her tenure, in addition to leading the commercial organization to a 32% growth in FY 2018, Francesca joined the Executive Team in planning and executing the integration efforts of the Bio Ionic brand, the acquisition of Ouidad and ultimately, the successful sale of JD Beauty to ACON Investments in March 2019. Prior to JD Beauty, Francesca has held management and executive roles in the beauty business with Global Companies such as P&G, Revlon, Playtex and L’Oréal. Prior to joining JDB, she was President of ghd North America and contributed to the sale of the company to Coty in 2016.

GARY DAILEY – Chief Financial and Chief Operations Officer

Gary Dailey joined JD Beauty in the fall of 2016 as Chief Financial and Operations Officer. In addition to working with the leadership team during these past few hyper-growth years, Gary collaborated and executed with the Executive Leadership team on the acquisitions and integration efforts of the Bio Ionic and Ouidad deals along with the sale of JD Beauty to ACON Investments earlier this year. He is currently overseeing the Goody carve out and integration efforts. Prior to JD, Gary has held C-Suite level finance and operations positions in various CPG companies both publicly and private equity held since 1999, including The Hain Celestial Group and Everlast Worldwide. Dailey started his career at EY in 1989.

Beauty by Imagination (“BBI”) is one of the leading manufacturers of beauty products. Based in New York, BBI develops some of the industry’s most recognizable and innovative brands and products such as Goody, WetBrush, Bio Ionic, Ouidad, Solano and Ace. These brands promise quality and innovation to provide beautiful results to professionals and consumers alike.