After years of anticipation, the new Moroccanoil Academy has opened its doors! The state-of-the-art, 8,500-square-foot facility in the heart of New York City is perfectly designed to provide hands-on, customized education to stylists at every phase of their careers.
“The stylist community has been a key contributor to the success of Moroccanoil from the very beginning, and this spectacular new space allows us to reinforce our commitment to them,” Moroccanoil Co-founder Carmen Tal, says. “We are excited to further invest in these professionals by providing them with the technical and business education needed to advance their skills and careers. The Academy will also be an industry showcase and a destination for inspiration that elevates the art of hairstyling.”
Hosting up to 40 classes and 1220 students throughout the year, the academy will offer a competitive range of courses to allow stylists to advance their expertise in line with their specific needs. Classes encompass the key pillars of education that Moroccanoil is passionate about, including signature styling and cutting and specialized workshops. Designed to challenge, educate, and foster the careers of stylists, salon owners, and managers alike, these robust programs take an outside-the-box approach to emphasize methods for competing effectively in today’s ever-changing retail and service landscape. The roster features business and social media programs, including MODERN’s comprehensive two-day workshop focusing on Instagram and video creation, posting, hashtagging, captioning and everything needed to build a following and grow a social presence. “Get Social: Creating Your Voice” will be held February 24-25, July 27-28 and November 9-10.
“When I was a hairdresser in the salon, I wanted—no, needed—to continuously learn, which provided ongoing growth not only for my professional development, but for my business in the salon and, ultimately, in myself,” Moroccanoil Vice President of Global Education Robert Ham says. “I’ve never forgotten the need for those resources and the many challenges I overcame in order to obtain them. That is why it has been my commitment, and the commitment of Moroccanoil, to offer all stylists, regardless of who they are or where they are from, the opportunity to learn and grow through quality, accessible education. That commitment is now being furthered by the launch of our new, state-of-the-art Moroccanoil Academy.”
The academy design incorporates sleek gold fixtures, a gold leaf ceiling treatment, and custom mosaics purposefully sourced from eco-sustainable materials. In keeping with the brand’s commitment to sustainability, the space prioritizes LEED-certified materials throughout. Featuring a 50-table business education classroom, as well as a 30-station styling and cutting classroom for hands-on courses, the layout can be easily transitioned to deliver flexibility for a variety of needs. Bathed in sunlight, the space boasts a three-sided view of New York City from the 12th floor of 135 East 57th Street.
The academy is fully equipped with a professional content studio for creative brand use and features cutting-edge technological capabilities, including plug-and-play systems, user-friendly audiovisual equipment, theater seating, a raised stage, and an iCam to allow for varied angles and livestreaming.
Academy classes will be hosted weekly, Monday through Wednesday, with each lasting one to three days. The comprehensive classes will be led by Moroccanoil educators such as Moroccanoil Artistic Director Kevin Hughes and leading industry experts to educate professionals on everything from bridal-inspired runway looks to unconventional notching techniques and master razor work.
Classes begin February 3, 2020. Stylists can register immediately for Moroccanoil professional courses at MoroccanoilProfessionals.com.