
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Bobbi Brown, Sir John, Sam Villa, Danessa Myricks, Scotty Cunha, Katie Jane Hughes, César DeLeön Ramîrez, Sarah Potempa, Tabatha Coffey, Michael Dueñas, and artists and brands from around the world will join together in a 10-day industry fundraiser that is open to the public.

The world is seeing unprecedent times and artists in the beauty industry are struggling now more than ever. In a call to help, Support Creatives is doing their part to provide assistance to those in need. Between June 16-26, the 501(c)(3) beauty nonprofit will be hosting Beauty Together, a huge 10-day industry fundraiser to educate and spread positivity, while supporting inclusivity in the beauty industry and artists affected by COVID-19. The global livestream education event will bring together a diverse group of 50 celebrity hairstylists, makeup artists, beauty agencies, celebrities, and brands from around the world to “virtually hold hands” in a benefit for artists. Can’t watch live? Classes will also be available On Demand.
Beauty Together will not only raise money for artists affected by COVID-19 and provide a percentage of donations from all classes to organizations supporting racial justice, but it will spread positivity through unique education opportunities for industry professionals and beauty lovers across the globe. Those in attendance will have the opportunity to support artists in the industry while having fun and learning from top professionals.
The global livestream will be open to the public with the capacity to host up to 5K viewers. The classes will start at a $10 donation. All attendees are allowed to donate more than the starting amount, and those who would like to support the cause further can make direct donations on https://supportcreatives.org/pages/donate
In addition to providing a unique educational experience with industry professionals, the event’s supporting sponsors R+Co, Schwarzkopf, Aloxxi, Alterna, Unwrapped Life, RCMA Makeup, Beachwaver, Danessa Myricks Beauty, and The Makeup Show will team up to support the industry, some with headlining artists, and even special giveaways for a few lucky attendees!
The event will be hosted by Michael Dueñas, celebrity hairstylist and Co-Founder of Support Creatives and feature artists like Bobbi Brown, Sir John, Sam Villa, Danessa Myricks, Scotty Cunha, Katie Jane Hughes, César DeLeön Ramîrez, Sarah Potempa, Tabatha Coffey, and others who will participate in an exciting lineup of educational talks, Q+As and demos. Bobbi Brown, for example, will host an hour-long session called “Real Talk with Bobbi Brown” where attendees will have the opportunity to ask her questions, while Sir John will focus his masterclass session on Skin, Sculpt, and Eyes.
ARTISTS SCHEDULED
Michael Dueñas(EVENT HOST & CO-FOUNDER OF SUPPORT CREATIVES)
César DeLeön Ramîrez(crowdMGMT)
Sam Villa(Redken Global Artistic Ambassador)
Sarah Potempa(Founder of Beachwaver)
Annette Updo Artist
Danessa Myricks (Founder of Danessa Myricks Beauty)
Tabatha Coffey(Matrix Global Business Ambassador)
Brandon Liberati(Seen on Bravo TV & Lifetime TV)
Merrell Hollis(crowdMGMT)
Korey Fitzpatrick(Exclusive Artists)
Sienree(Celestine Agency)
Sarah Redzikowski(Celestine Agency)
Paul Wintner(Alterna)
Ashley Wahler (The Only Agency)
Victoria Grosu(Greece)
Ederson Oliveira(Brazil)
Ana Cucuta(Romania)
Andy Alexis Maquillador(Mexico)
Isabelle De Vries(Australia)
Paola Orlando (Artists by Timothy Priano)
Courtney Hart(Cloutier Remix)
Suzette Boozer (Artists by Timothy Priano)
Kathleen Ritchie
Sabrina Dijmkan(Creative Brand Ambassador Alterna Europe)
Rick Wellman(Artists by Timothy Priano)
Gilbert Soliz (The Only Agency)
Yolonda Frederick(crowdMGMT)
Jill Powell(crowdMGMT)
T. Cooper(crowdMGMT)
For more information, or to sign-up for one of the classes, please visit: https://supportcreatives.org/beauty-together

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai