MENU
SEARCHFrom technical tutorials to leadership programs and sales training, professionals from all sectors of beauty can access video content specific to their needs.
In response to a global pandemic and shelter in place orders that have changed how the professional beauty sector operates, Eufora International, a global leader in salon hair care, has launched Eufora.University, an online learning platform that gives all beauty professionals access to relevant and resource filled content designed to drive business, inspiration, and creativity forward. From technical tutorials to leadership programs and sales training, professionals from all sectors of beauty can access video content specific to their needs.
Visitors to www.eufora.university will find a curriculum that includes:
● Eufora Business Forward - Leadership Training
● Live Your Art - Technical Training
● Live Your Future - Eufora Educator Certification
● Eufora Sales University - Sales Consultant Training
● Events & Guest Speakers – Inspirational content
Eufora.University is curated by Sam Bewley, who works alongside his mother and Co-Founder of Eufora International, Beth Bewley, to ensure the original Bewley mission, vision, and values are carried forward in a meaningful way.
“We developed the platform not just to address technical training during social distancing, but to elevate all online education offerings for the future. The University allows us to extend our reach and provide much needed training and coaching resources for beauty professionals in all roles, from salon owner to stylist to sales; providing the systems and tools that can grow both the profitability and the culture of a salon," says Bewley.
Launched in May, Eufora.University currently offers many open access tutorials, along with subscriptions to valuable speaker content from their Virtual VisionQuest Leadership Program. The expansion plan includes Certification Programs that will allow Educators, Stylists, Salon Coordinators and Owners the opportunity to become certified in multiple areas of expertise.
About Eufora
In a category that’s crowded with rampant brand over promising, the Eufora voice stands out as honest, real and personal. It takes its cues from the vision of company founders, Don and Beth Bewley, who, in 1997, started a hair care company built on a foundation of passion, integrity and caring for the professional salon world. Today Eufora is recognized globally for a vision that extends beyond the innovation of people and planet friendly products, delivering on a promise to provide incomparable leadership programs and technical training to nurture and grow the next generation of salon professionals. To learn more please visit www.eufora.net.
The Good Patch is a leading wearable wellness patch brand, offering wellness and skincare patches that support everyday needs including energy, sleep, relaxation and more.
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Ulta Beauty has announced its partnership with Black Beauty Roster to launch the pilot of All Textures Certification (ATC). The new program is aimed at addressing gaps in education within the beauty industry and raising the level of skills and guest satisfaction for all.
Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.
Salon owner, tech founder, and educator Universe Walker will bring her signature workshop, The Art of Dry Cutting, to Brooklyn on July 20, offering stylists a chance to deepen their understanding of shape, movement, texture, and dry cutting.
As part of our ongoing commitment to sharing resources that help beauty professionals stay informed, we thought it was worth introducing our audience to The Chatter and the unique perspective it brings to industry conversations.
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
The night honored the artists and collections shaping the future of professional beauty during PBA NAHA 2026.
The ultra-lightweight, handle-free dryer is designed to reduce wrist strain while delivering powerful performance behind the chair.
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
SalonCentric has announced its expansion into Alaska, marking the distributor’s presence across all 50 states and bringing additional access to professional beauty products, education and business support to licensed salon professionals in the region.
The 2026 Faces of Sola Visionaries encompass industry leaders driving innovation and meaningful change on their own terms.
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
