Beauty Quest Group™, an innovation incubator of premium salon products for tomorrow’s beauty customers, is disrupting the status quo. With a deep understanding and sincere appreciation of the beauty professional, they are responding to the changing needs of salon owners and professional hairdressers. The team at Beauty Quest Group is developing exciting new products that will help stylists express themselves as artists, so they can continue to delight their clients and always be improving their beauty business, through innovation, creativity and passion.
Under the Beauty Quest Group umbrella are two of the salon industry's most established brands, RUSK® and AQUAGE®. With a plan to reinvigorate these legacy brands, they are redefining the face of premium hair color, care and styling to reflect the changing face of beauty.
With the next generation of beauty customers in mind, Beauty Quest Group is inviting the industry to take a fresh look at their redefined brands, and to keep an eye out for exciting innovations to come, that will lead to a bright and beautiful future for stylists, their clients, and our industry.
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