
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Four new Italian-made salon styling chair designs in never-before-seen colors.

The Clarissa Styling Chair.
Minerva Beauty recently released four brand new Italian-made salon styling chairs that are as luxurious in style as they are design. The Clarissa, Greta, Emma, and Astrid styling chairs are available in Black as well as a variety of fresh new colors including Aegean Blue, Khaki, Sage Green, and Cognac. These state-of-the-art chairs can be paired with ten different base options for a truly personalized look.
“With their elevated design, our new Italian-made styling chairs will provide sophisticated charm to any salon environment,” says Jay Rawl, president and CEO of Minerva Beauty. “We are excited to be offering them in such stunning unique colors.”

The Astrid Styling Chair.
With names as unique as the chairs, the Greta, Emma, Astrid, and Clarissa do not disappoint with their distinctive features. All the chairs are equipped with a modern stainless steel footrest and beautiful tight seam stitching. The Clarissa has a half inch gap around the entire seat cushion making cleaning hair and debris from the chair easier than ever before. The Greta and Emma also feature floating backs with a large opening for easy cleaning. The Astrid further impresses with its solid single piece design equipped with an opening as well.

The Emma Styling Chair.
“Minerva Beauty always strives to provide our customers with equipment that is up-to-date with the latest styles and designs,” says Jeff Grissler, director of corporate relations. “We know our customers will be pleased with the quality and unique construction of these stunning Italian-made salon chairs.”

The Greta Styling Chair.
About Minerva Beauty, Inc.: Founded in 2006, Minerva Beauty manufactures and distributes wholesale salon and spa equipment to the beauty industry. With the largest salon and spa equipment showroom in the world, Minerva offers an incredible selection of styling stations and chairs, shampoo systems, dryers and dryer chairs, pedicure chairs, manicure tables, stools and carts, skin care equipment, and more. Minerva is committed to delivering equipment with fine craftsmanship, value and affordability to the beauty industry and has equipment in over 175,000 salons and spas worldwide. www.minervabeauty.com
Originally posted on Salon Today

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
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