New Redken Brand Muse, Chloe Norgaard
Chloe Nørgaard, photographed by Txema Yeste in New York City
Redken 5th Avenue has announced model, DJ and haircolor chameleon Chloe Nørgaard as their newest brand muse. She joins an elite collective of Redken muses including supermodels Lea T, Soo Joo Park, Mariacarla Boscono, Crystal Renn, Suki Waterhouse, and Lizzy Jagger, and trend creator Redken Global Creative Director Guido.
Born in California and raised on Long Island, Norgaard starting mixing up her own vibrant haircolor hues when she was in high school. She went blonde when she started modeling, but her vibrant personality won out and soon she went back to her (colorful!) roots.
“I love to play with color,” she says. “I change my haircolor whenever I want, depending on my mood, the seasons, my outfit, whatever. I’m a rainbow child!”
For Chloe’s Redken debut, Redken Artist Justin Isaac gave her a bold turquoise blue using NEW City Beats, Redken’s first-ever vibrant haircolor launching in October 2016. Available in 12 shades plus Clear, each City Beats shade is inspired by an iconic New York City neighborhood or familiar sight around the city. The semi-permanent cream formula conditions and seals the cuticle for true-to-tone results that last up to 12 shampoos, with no developer required.
Follow @RedkenOfficial and @chloenorgaard for more colorful looks and inspiration. Norgaard will be sharing a new City Beats look every month starting in October.