MENU
SEARCHDid you know that damage protection is one of the top concerns of women who undergo hair color and/or lightening services? Learn about a treatment that protects and strengthens the hair fiber DURING these technical services.
Damage protection, is one of the top concerns of women who undergo haircolor and lightening services. While today’s women don’t hesitate to experiment with beauty, they do wish they could experiment without having to compromise the health of their locks.
According to MODERN SALON’s Process Hair Color Research, it has been found that 80 percent of women would add on additional services to their hair color appointments to ensure protection of their hair from damage during a technical services.
L'Oréal Professionnel introduces Smartbond, the haircare treatment that protects the hair and strengthens the hair fiber during the coloring or lightening process. According to the brand, Smartbond’s efficacy comes from its unique development—it was tried and tested by 700 hairdresser worldwide and co-developed by 11 L'Oréal Professionnel hairstylists, including respected US industry stylists: Johnny Ramirez, Jason Backe and Lena Ott.
Smartbond is the professional trusted and proven treatment to achieve softer, shinier, healthier hair no matter how extreme of a color or lightening transformation. The end result is an enhanced technical in-salon service for the client that is continued at home with the at-home treatment. “With Smartbond hair no longer has to be compromised during any color or lightening services we do at the salon,” says Jason Backe, L’Oréal Professionnel Artist and Co-Owner/Colorist at Ted Gibson Salon. “Smartbond provides my clients the best hair they can achieve with any color services I give them.”
L'Oréal Professionnel International Hairstylist and founder of Lived-In Color, Johnny Ramirez agrees. “Women come to see me and expect to be in the chair for hours to get that Lived-In Color. They leave loving their haircolor, but now they leave loving both their haircolor and the feel and shine of their hair, making it even more worthy of that 8-hour process they sit through with me. Smartbond is the perfect complement to my “Lived-In” style it keeps the color experience effortless for my clients without having to worry about damage.”
L’Oréal Professionnel SmartbondL’Oréal Professionnel Smartbond service is now available in salons.
Makeup, brow and hair artists from across the United States won 10 medals at the OMC Hairworld World Cup 2026, held October 11–12 at Paris Expo Porte de Versailles.
In this role, Parsons will oversee Sales, Marketing and Education, driving growth across Kao's professional salon, distributor, retail and e-commerce channels while advancing the company's long-term vision for the North American market.
Premiere Anaheim announces SalonCentric, a leading distributor of salon professional products, as its newest education and show pass sales partner, marking SalonCentric's first-ever presence at the Anaheim show.
Two of our favorite looks from the LACMA Gala were elegant, timeless takes worn by actresses Nicole Kidman and Anya Taylor-Joy.
At its core, Bumble and bumble is about giving people the tools, the confidence, and the freedom to express themselves through hair.
Premiere Show Group has announced IN FOCUS, the creative campaign behind the Premiere 2027 Show Tour, developed in collaboration with award-winning Ashlee Norman Hair & Team.
Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.
Stylists Yene Damtew and Jamal Edmonds launch Coil Event, a textured hair event for working stylists with hands-on education, live demonstrations, industry conversation, and networking.
Powered by mya, the zero-commission matchmaking tool connects clients with suite owners, setting a new tech benchmark in the salon suite industry.
A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.
This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.
Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.
Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
