2017 MODERN SALON 100: Lo Wheeler @lo_wheelerdavis
Known for her beachy blonde color looks, Lo Wheeler is not only a colorist, but she's a salon owner and social-media maven. What catches our eye about her page is how she makes her clients a character in her color story, putting boho, sun-drenched beach waves in a scene you would imagine them in—on a wicker chair, in the midst of tropical greenery, or next to a cactus—all kissed by natural lighting.
Favorite app: CosmoProf, Facetune
Favorite hashtags: #Licensedtocreate
Who I’m following: @christinakreitel, @heyelizabethfaye, @gina.devine, @shelleygregoryhair
Tip to get best results on a post: Engage with those that comment. Thank them and ask questions. Be social!
Favorite professional beauty products: All things Kenra, Blondeme, Wella freelights
How social media changed your life: It's enabled be to build such an amazing salon team. All my stylist found me on social media. I was able to be very selective with who I brought on and now have a dream team.