2017 MODERN SALON 100: Olivia Smalley @omgartistry
This MODERN SALON 100 honoree is as beautiful on the outside as she is on the inside. Beyond being a celebrity hair and makeup artist, blonde specialist, extension expert and more, Olivia Smalley creates seriously addicting videos of herself at work for social media--so good that @HudaBeauty shared one, gaining her 18,000 followers in two weeks. And she doesn't just do all things beauty, Smalley has taught us many tricks when it comes to navigating various platforms and teaches social media classes.
Location: Fort Lauderdale, Florida
Salon: OMG! Artistry, Davie, FL
Best known for: Celebrity hair and makeup artist, blonde specialist, styling and extensions.
Most viral post: @HudaBeauty posted my Quick Curls video and I gained over 18,000 followers in 2 weeks!
Favorite apps: UNUM, SNAPSEED, VSCO
Favorite hashtags: #modernsalon #LicenseToCreate #CosmoProfBeauty #OMGArtistry
Who I’m following: @larisadoll @lalasupdos @leysahairandmakeup
Tip to get best results on a post: When you post a photo, be sure to share you've posted in Instagram stories! When you do this, put it in black and white or block out the face, etc. Use stories as a teaser, then vertically on the right-hand side of the post put your @ handle. Naturally, they will want to click to the next post but will land on your page instead!
Favorite professional beauty products: It’s a 10, Joico and Kenra
How social media changed your life: I would say social media is 50% life at this point. Between going viral on my posts and now teaching social media, I don't think I would be where I am today. Most importantly, social media has helped me meet some of the most incredible people and now those who I call friends. These new friends relate to me when I comes to work life and home life and help me create that balance.
The first time I was featured on MODERN SALON was….: The first time I was featured in Modern Salon was when I did make up for a hotheads shoots for the magazine. It was one of my first hair publications!