Ken and Austin Russo along with  Valter Sartori, of Gamma Più Italy, have announced the formation of GammaPiu N.A. and the launch of a new professional hair appliance brand: Gamma+ Italia.

Ken Russo has helped create, build and market high-profile professional brands in the U.S. and internationally for more than 40 years, and Gamma Più has crafted high-tech and luxury hair dryers and styling tools for more than three decades.

The new brand's hairdryers and styling tools are all hand-crafted in the Lombardy region of Italy. The company is creates high-performance, eco-friendly products with clean, low-energy consumption. All appliances are built in a solar-paneled facility to reduce carbon emissions by over 1000 kilos a day (saving a forest every year).

 “Our industry thrives on innovation, and we plan to introduce progressive new technologies, uncompromising quality, and the best in Italian design to professional stylists," Ken Russo said. "We look forward to supporting salons with exciting new styling and retailing options to captivate clients and help drive business success.”

The new products include:

• Active Oxygen Hair Dryer: designed to extend and brighten hair color while styling. The patented dryer uses Activated Oxygen Technology in combination with Nano Silver Technology to help hair color last longer, prevent premature oxidation and fading and enhances the hair's condition, brightness and shine. With a 9-foot professional-length cord, three heat settings, two speed settings and a two-year limited warranty, the dryer also aims to dramatically decrease drying time while reducing frizz. 

• Aria Hair Dryer: Available in black and aquamarine, this new dryer features a hybrid motor that is ultra lightweight and combines high performance and velocity with the goal of dramatically reducing drying time without compromising power. Weighing under a pound, at 13.4 ounces, this light professional dryer features Evolution Turbo Compressor Technology to create powerful air pressure and quiet airflow. The dryer has a 9-foot cord, three heat settings, two speed settings and a two-year limited warranty.

• Absolute Zero Foil Shaver: This special edition professional Finishing Foil Shaver offers ultra-thin and hypo-allergenic gold titanium foils and staggered, independently floating cutters. It is designed to give a closer, smoother and more even shave that will not irritate the skin. In addition to being usable with or without a cord, the shaver features a USB-charge cord and a lithium-ion battery that charges to full strength in as little as 30 minutes for 120 minutes of continuous run time.

• 3500 Power Hair Dryer: Designed to reduce stress on the hand and wrist with is ergonomic design, this dryer features a tourmaline-infused grill to accelerate maximum negative ions and leave hair with a brilliant healthy shine. The dryer is available in red or black and features 9-foot cord, three heat settings, two speed settings and a two-year limited warranty.

• Ion Ceramic S Hairdryer: If super hot, high-speed drying is a need for you, then this powerful 2100 watt dryer could be your perfect match. More than 1.8 million negative ions per cubic meter are released to strengthen and condition hair while protecting it from heat. The dryer quickly closes and smooths cuticles and features a 9-foot cord, three heat settings, two speed settings and a two-year limited warranty. It is available in black and white.