Los Angeles-based colorist Daniel Mora and bicoastal celebrity stylist Chad Woodhave officially joined Redken’s roster of ambassadors.

Mora will represent Redken hair color by sharing his techniques, formulas and tips on social media, for the press and at educational events. Mora began his career in the beauty industry with makeup artistry before transitionting to professional hair full time. With more than 121,000 Instagram followers, Mora has worked with celebrity clients and has become known for his California blondes and color corrections. 

“Redken has been a staple in my career since day one, and it’s a brand I truly believe in," Mora says.  "I couldn’t be more excited to join the tribe and further collaborate with a brand and team that has been such an integral part of my journey thus far.”

Wood's experience with Redken as an ambassador will consist of him representing the brand's styling range and sharing his styling tips and how-tos on social media and with the press. His celebrity clientele includes Mila Kunis, Bella Hadid, Hailey Baldwin, Shay Mitchell and Jenna Dewan. With more than 113,000 Instagram followers, Wood's expertise includes fashion, editorial, comerical, print and TV. 

"I am so excited to be joining the Redken family," Wood says. "I have been doing hair for the past 8 years, and to partner with a brand like Redken has always been a dream of mine. I am excited to share my knowledge about hair with the Redken community and explore creating innovative hairstyles using Redken's top-of-the-line products.”