Industry News

Redken Announces Daniel Mora and Chad Wood as New Brand Ambassadors

August 17, 2018 | 7:15 AM
Photo 1 of 2
Photo 2 of 2

Los Angeles-based colorist Daniel Mora and bicoastal celebrity stylist Chad Wood have officially joined Redken’s roster of ambassadors.

Mora will represent Redken hair color by sharing his techniques, formulas and tips on social media, for the press and at educational events. Mora began his career in the beauty industry with makeup artistry before transitionting to professional hair full time. With more than 121,000 Instagram followers, Mora has worked with celebrity clients and has become known for his California blondes and color corrections. 

“Redken has been a staple in my career since day one, and it’s a brand I truly believe in," Mora says.  "I couldn’t be more excited to join the tribe and further collaborate with a brand and team that has been such an integral part of my journey thus far.”

Wood's experience with Redken as an ambassador will consist of him representing the brand's styling range and sharing his styling tips and how-tos on social media and with the press. His celebrity clientele includes Mila Kunis, Bella Hadid, Hailey Baldwin, Shay Mitchell and Jenna Dewan. With more than 113,000 Instagram followers, Wood's expertise includes fashion, editorial, comerical, print and TV. 

"I am so excited to be joining the Redken family," Wood says. "I have been doing hair for the past 8 years, and to partner with a brand like Redken has always been a dream of mine. I am excited to share my knowledge about hair with the Redken community and explore creating innovative hairstyles using Redken's top-of-the-line products.”

More from Industry News

Industry News Mannequin head from Kris Sorbie NYC
Industry News

Shaking Up The Mannequin Game

Maggie Mulhern | March 15, 2019

"I feel hairdressers don’t always appreciate esthetic when working with mannequin heads," says the iconic Kris Sorbie, famed colorist, stylist and artist. As the Global Artistic Director for Redken, Sorbie has handled many a "head" and decided a couple years ago that it was time to up the mannequin head game.

Industry News Sheila Zaricor-Wilson, president-elect of Intercoiffure America/Canada.
Industry News

Women in Leadership: Sheila Zaricor-Wilson

Michele Musgrove | February 27, 2019

As Intercoiffure prepares for its Spring Atelier, its president elect prepares to take charge. With our Women in Leadership series, we connect with Sheila Zaricor-Wilson, who shares her history, her thoughts and her goals for her tenure.

Industry News Karen Gordon, president of Cosmetologists Chicago, the organization that owns and operates America's Beauty Show.
Industry News

Women in Leadership: Karen Gordon

Michele Musgrove | February 27, 2019

As Cosmetologists Chicago prepares for America's Beauty Show in late March, our Women in Leadership series talks with the newest president of the association, Karen Gordon. In a candid interview, she shares her history, her thoughts and her goals for her tenure ahead.

Load More