Fashion Week

NYFW: Natural Defined Curls with Movement at Escada’s SS '19 Show

Lauren Salapatek | September 10, 2018 | 12:10 PM
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Redken Global Creative Director Guido Palau capitalized on a light take on the '80s at Escada’s SS '19 Show.

“At the Escada show I created an '80s boyish quiff. There was a mention of Julia Roberts for the overall inspiration, so you’re seeing some curls as well. I’ve used Redken Guts 10 Volume Spray Foam to get some volume in the hair before I do the soft boyish movement or curling it with a small-barreled iron and leaving the curls defined. The hair is light: it has movement and ease. It’s the gesture of the '80s, using as least brushwork as possible to keep it from going to retro. It’s a nod to that period versus a replication," he says. 



  1. Start with clean, dry hair.
  2. Side-part your hair using your fingers about ¾ of the way over your head.
  3. Starting around the hairline, apply small amounts of Redken Guts 10 Volume Spray Foam to the roots and mid-lengths of your hair.
  4. Blow-dry your with your fingers, lifting the sides up and back off the face.
  5. Scrunch around the front hairline to give lift over to one side.
  6. Using a large barrel iron, accentuate the natural moment throughout your lengths.
  7. Finish with a little Redken Wind Blown 05 around the hairline and crown for lift and added texture.

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NYFW: Natural Texture and Shine from Evo for Mara Hoffman

September 13, 2018

Natural texture and shine were the hair trends seen from Evo at Mara Hoffman during NYFW.  "For me, the hair look was about letting go of perceived standards of beauty and instead, focusing on the beauty of the individual," says Gareth Bromell, Evo Hair Global Ambassador. "To celebrate the diversity of the individuals, i enhanced each model’s natural hair to allow their natural texture to shine. a simple look, providing a natural nod to all that comes from this earth."

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