Blonding Expertise: Schwarzkopf Professional Welcomes Renowned Colorist, Jack Howard, as Global BLONDME Brand
Schwarzkopf Professional's BlondMe range empowers hairdressers with high-performing products and blonding techniques to overcome any blonde challenge. BlondMe combines lightening, lifting and toning color products with a customizable, sulfate-free care range. To further empower colorists, Schwarzkopf Professional has added noted colorist, Jack Howard, to their team as the new Global BlondeMe Ambassador so he can share his passion for beautiful blonde hair.
“It is a real honor to join one of the fastest growing dynamic color brands covering blonde hair needs in the role of Global Blonde Ambassador," says Howard, who has been referred to as the King of Balayage, has trained hairdressers in the art of Balayage around the world. His work has been seen in the pages of Vogue, Tatler, Harpers, the Evening Standard and his client list includes Poppy Delevingne, Suki Waterhouse, Abbey Clancy and Gillian Anderson.
The Art of Hair Painting: Balayage
Balayage is a French word meaning ‘to sweep' or ‘to paint.’ In its truest form, Balayage is a freehand highlighting technique that applies color from root to tip. Using color in this way creates a very natural-looking, personalised highlight, yet because it’s so versatile, it can also be used to craft looks that are more intense depending on the desired result. An additional benefit of using this method is that it allows the color to grow out softly, without any harsh re-growth lines.
Howard has identified and developed four key balayage techniques:
• Classic – an everyday freehand highlighting technique for a range of softer looks, with low-maintenance and subtle regrowth
• Creative – working with a client's specific haircut and style to create bespoke contrast and depth
• Micro Balayage – for clients looking for a more intense highlighted look
• California – a heavier take on the classic, where more of the hair is colored with varying tones, roots are left feeling lived-in
Each of his techniques focus around the use of negative space to create depth and dimension, making every one of his looks 'pop', whilst keeping a natural softness and balance. Schwarzkopf Professional are excited to combine Howard's vision for blonde with a strong focus on balayage techniques throughout 2019.
"It is wonderful to welcome real talent to the growing world of Schwarzkopf Professional," says Simon Ellis, Schwarzkopf Professional's Creative Director. "Jack Howard is a true color master and his experience and creativity will bring a new dimension to the world of BlondMe, our fastest growing color brand dedicated to blonde hair needs."
In addition to his role as Schwarzkopf Professional Global BlondMe Ambassador, Howard has been working closely with Simon Ellis on the Essential Looks 1:2019 Collection.
BlondMe product details, iconic looks and how-to tutorials can be found on the Schwarzkopf Professional website and across digital channels, including the interactive House of Color App. The Schwarzkopf Professional Essential Looks 1:2019 Collection will be fully revealed from March 2019.