2019 MODERN SALON 100: Alfredo Lewis @alfredo_lewis
Alfredo Lewis is best known for his hair videos showcasing his collaborations and color skills. See why we chose him to be part of our 2019 MODERN SALON 100.
Alfredo Lewis is a colorist based in Los Angeles and we’ve come to know him for his awesome hair videos where he showcases he collabs, color skills and on-camera personality. Fun fact? He’s a master of the timer: he can do a full balayage in 30 minutes and can edit a hair video in 30 minutes flat! His audience has come to rely on his humor-meets-education approach to content and he responds to almost every comment on his posts.
Alfredo Lewis @alfredo_lewis Salon Republic Beverly Hills, California
Specialty: balayage and hair videos
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Top-performing post: It was a video about new Biolage Color that doesn’t come out until this fall. It’s very different in that it looks almost like a mud masque for the hair and you add hot water. We added humor to capture the uniqueness of this technology. To date it has more than 7 million views.
Favorite apps: InShot for videos to edit and create content. Split Pic Pro for collages.
I follow: @prettylittleombre @tabathacoffee @lisalovesbalayage @samvilla
Pro tip: I look at my channel as a show. We all know that Game of Thrones was Sunday 9 pmso I try to keep a set post schedule. Weekdays 7 am and weekends 10 am. When I stick to a schedule, I get into the algorithm and my posts do better.
Hidden talent: I can do a full balayage in 30 minutes and process in 15. I can do 3 clients at a time. I can edit a hair video in 30 minutes.
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Fun fact: I can convince someone to do almost anything.
My audience follows me because: My audience loves that I mix humor with education and that I create videos and new content all the time to keep them coming back. I interact and respond to almost every comment. I also show the real deal.I post my true life doing hair love it or hate it and I don’t delete negative comments unless they are hurtful to a model. Keep it real.
My first @modernsalon feature: The first time was a collaboration I did with @mustafaavci @asil and @unfaderoyen, it was an octopus-inspired look. MODERN posted it within an hour of us putting it out, soon after all other feature pages followed. It was a happy moment!
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