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SEARCHCarla Massimo is best known for her balayage work. See why we chose her to be part of our MODERN SALON 100.
Carla Massimo carla.jean.styles
Carla Massimo of West Chester, Pennsylvania, is best known for her balayage work and “confident, cool girl” finishing. Fun fact? She is extremely strong and loves lifting heavy weights!
Carla Massimo
West Chester, Pennsylvania
Luna Hair, West Chester
Specialty: Balayage
Top-performing post: A pumpkin spice red blend
Favorite apps: FaceTune to whiten the background and soften faces; Splice for video editing; Split Pic to flip the direction the photo is facing.
I follow: @prettylittleombre @kellymassiashair @jacobhkhan @heatherchapmanhair @lizhaven
Carla Massimo carla.jean.styles
Pro tip: All the elements have to work together, speaking to that confident cool girl we all want to be.
Hidden talent: I’m really into updos, I just don’t like doing them in abundance.
Fun fact: Lifting heavy weights! I’m strong.
My audience follows me because: They like the hair inspo and random funny things I say.
How social media changed my life: It’s opened the doors to new friends, clients and the power to choose what type of hair you want to create.
My first @modernsalon feature: It was a dimensional warm brunette. I had been ’gramming for at least a year and it felt like I hit the holy grail of reposts!
Click here to the see the full list of this year's MODERN SALON 100.
For Mish Jolie (@meltedbymish), success isn't measured by how busy you are, it's measured by how fulfilled you feel. The Connecticut-based stylist, educator and MODERN SALON 100 honoree has built a career around balayage, lived-in brunettes and razor cutting.
Amanda Harsche has built her career on two simple beliefs: never stop learning and never stop connecting.
Whether it's social media, fashion, film, art, or culture, Chaz Dean advises stylists to stay aware of what's inspiring people. Take the elements that make sense for you in these five lessons learned through a life in beauty.
For Jessica Domoney, building a successful career isn't about saying yes to every opportunity, it's about protecting your time, investing in yourself and creating an experience clients won't forget.
Transformation artist Melissa Dawn has spent more than two decades building a career that's equal parts creativity and business strategy. Dawn is known for dramatic transformations, creative color and a philosophy that encourages beauty professionals to keep learning, set healthy boundaries and define success on their own terms.
In an industry with so many options and opportunities, we asked artists what made them niche down and select a specialty. Amelia Fugitt (@ameliahairmakeup) says choosing to focus on transformations has transformed her career.
In this content series, we're focusing on artists who found a niche that really speaks to them and work for their career. Henry "Tribes" Amoloja (@theweightedcape), is based in Dallas, TX, and practices sensory-friendly barbering.
In an industry with so many options and opportunities, we asked artists what made them niche down and choose a specialty. Texas-based artist Kimberly Michelle has always loved focusing on healthy hair and scalp, and headspa rituals was a natural evolution.
In an industry with so many options and opportunities, we asked these artists what made them niche down and choose a specialty. See Caidy Brasure's perspective on specializing in editorial and special occasion styling.
In an industry with so many options and opportunities, we asked these artists what made them niche down and choose a specialty. See Shonda Harvey-Gayle's perspective on specializing in extensions.
In an industry with so many options and opportunities, we asked these artists what made them niche down and choose a specialty. See Stacey Ciceron's perspective on specializing in natural texture.
Get to know Jerwin Carlos, a fun-loving hairstylist and a member of Ulta Beauty's Artist Collective.
Check out these beautiful holiday and winter nails, created by the talented nail artists of our MODERN SALON 100 of 2025. Top-tier inspiration!
As we prepared this year’s MODERN SALON 100, our annual recognition of standout artists, we invited salon owners to nominate rising stars on their teams. The response was tremendous, filled with heartfelt praise for talented professionals.
Meet Jill Buck, a dynamic celebrity hairstylist, Davines North America Color Ambassador, and devoted mom whose creative flair extends seamlessly from the salon to the screen.
It's our 10th year of recognizing the most passionate and inspiring gamechangers in our industry! See who made this year's list.
Get to know Ulta Beauty Design Team member and Elite Stylist Beto Sanchez!
