The 2024 America’s Beauty Show (ABS), held April 20-22 at the esteemed Donald E. Stephens Convention Center in Rosemont, IL illuminated the beauty industry with three days of unparalleled excitement and innovation. With participation of over 19,000 special guests, 350+ classes, and 400+ exhibiting brands, the show soared to new heights of success. Parties and celebrations happened throughout the event, including the ABS Global Image Awards winner’s event. The ABS Global Image Awards was as a highly entertaining event, underscoring the industry's remarkable talent and creativity.

Frank P. Fulco, CEO of America’s Beauty Show, said “The energy and enthusiasm displayed throughout the three-day the show was truly inspiring. It's evident that the beauty industry's future is bright when we unite and support one another.”

ABS showcased What’s NEXT and captivated attendees with a glimpse into the future of beauty, featuring an extraordinary lineup of artists, educators, and influencers who delivered cutting-edge education and groundbreaking innovation. From Hair Color to Skincare, Barbering to Business, Lashes & Brows, Styling & Finishing, Nails, Waxing, and more, were offered and tailored to every facet of the industry.

The ABS Runway was the in the spotlight, featuring high-caliber presentations in hairdressing, barbering, and fashion from renowned teams such as the The Ulta Beauty Pro Team; Chrystofer Benson Collective; Social Art House, featuring Ammon Carver, Leysa Carrillo, Ethan King, Tippi Shorter, Ira Pope Sage, Whitney VerMeer, Rolando Aqui, Jack Howard, Chita Beseau, J Ladner, Sonna Brado, and Jay Mahmood; Salon Centric “It Takes A Pro” Team; BaByliss Pro; L3VEL3; and more, shared their insights and revolutionary techniques, inspiring attendees with their expertise.

The presence of content creators and influencers captivated guests with their magnetic personalities and extensive reach. Industry leaders including Ted Gibson, Jason Backe, Sam Villa, Candy Shaw, Justin Kace, Chrissy Danielle, Lici Ladybarber, Chrystofer Benson, Kenny Duncan, Jalia Pettis, Ronit, and more, shared their visionary approaches and groundbreaking techniques.

Present on the show floor were content creators and social media influencers, captivating guests with their magnetic personalities and extensive reach. Theresa Van Dam, Siiri Parks, Meg Gilbert, Bailey Lavender, Marquie Hibler, Bennie Alvarez, Stew Stylez, Lexie Rainbolt, Kendra Matthies, and Ameya Okamoto offered classes and panels, with guests . Guests took thousands of selfies with these social stars, who have a combined following count of over 16 million.

Barber and Grooming took center stage at The Barber Connection, a vintage-styled stage featuring your favorite barbers creating the newest looks and trends. Live demonstrations and experiences in men’s grooming and styling were live and exciting, including an exciting pop-up hands-on experience by Andis added to the event's dynamic ambiance.