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SEARCHOctober is Breast Cancer Awareness month and the Sam Villa will donate 5% of net website sales this month to the Sydney Berry Foundation at HairToStay (HTS).
HairToStay Haircare Advisory Board member and industry icon, Sydney Berry, receives the 2022 Cooler HeadsPrevail Award at The Fugazi Way in San Francisco.
Photo: Fred Rowe
In honor of Breast Cancer Awareness month, the Sam Villa company will donate 5% of net website sales in the month of October to the Sydney Berry Foundation at HairToStay (HTS). The Sydney Berry Foundation has challenged 50 companies in the beauty industry to donate a combined $250,000 to enable 250 individuals access to scalp cooling, a treatment that can dramatically reduce chemotherapy induced hair loss. HTS is the first and only national nonprofit organization dedicated to helping cancer patients afford scalp cooling.
“We’re turning to our reach of 2 million on social media, including 800,000 IG followers and about 850,000 subscribers to our YouTube channel, to help amplify the message around this important cause and raise money for the Sydney Berry Foundation with HairToStay. As a brand rooted in #ArtistsSupportingArtists and #BrandsSupportingBrands, we continue to look for ways to positively contribute to the industry.”
— Regina Baptista, President, Sam Villa
“One of the most visible and traumatic side effects of chemotherapy is hair loss, which I can personally attest to the profound impact it has on a person's identity, privacy, and overall mental health," added Sydney Berry, haircare advisory board with HairToStay and Professional Beauty Association chair. "Beauty professionals are often the first to learn about this challenging time in their client’s lives when they're asked to do a chemo cut. However, with more education and awareness, stylists can recommend scalp cooling as a solution and the Sydney Berry Foundation can help fund the treatment for those who don’t have access to it."
Scalp cooling involves wearing a cold cap before, during, and after getting chemo. Cooling the scalp during chemotherapy is thought to prevent hair loss by affecting two cellular processes: (1) Blood flow to hair follicle cells is reduced, therefore exposing them to less chemotherapy medications, and (2) the rate of cellular metabolism is slowed, thereby reducing the effect of whatever chemo medication is present.
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
The Davines Edit reflects the brand’s passion for people and planet.
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai
