
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
As Earth Day approaches, The Green Beauty Community Foundation and the Green Spa Network invite beauty pros to step forward and embrace sustainability through the Green Pledge--a powerful initiative designed by and for beauty industry leaders.


You have the power to make real change. As beauty professionals and brands, you witness firsthand how climate change impacts our communities, from wildfires in California and Carolina to floods in Appalachia and destructive tornadoes. Your commitment and actions matter more than ever. This Earth Month, The Green Beauty Community Foundation and Green Spa Network (GSN Planet) invite you to step forward and embrace sustainability through the Green Pledge—a powerful initiative designed by and for beauty industry leaders like you.
The Green Pledge empowers beauty professionals—stylists, salon owners, and brands—to actively participate in shaping a sustainable future. Supported by influential partners such as the Professional Beauty Association, Pivot Point International, Innersense Organic Beauty, Americas Beauty Show, Universal Companies, Green Circle Salons, Pact Collective, Sustain Beauty Co., and more, this pledge isn't about perfection; it's about progress, learning, and collective action.
Participating is straightforward and deeply impactful:
Educate Yourself: Watch a brief, informative video on sustainability tailored specifically for beauty professionals.
Commit to Change: Pledge to adopt five practical sustainability practices.
Celebrate Your Commitment: Receive a digital certificate and a marketing toolkit equipped with social media graphics, email templates, exclusive discounts, and resources to proudly share your journey with your community and clients.
Share and Advocate: Collaborate with us on socials to help spread the word
Throughout April, we're celebrating and amplifying your commitment through engaging events:
Kickoff Call (March 24): Join a live event celebrating the start of this transformative pledge.
Live at America’s Beauty Show: Make your pledge live, share your experiences, and join the vibrant community of industry leaders taking action.
Special Webinars: Hear from industry sustainability leaders like Shane Price from Green Circle Salons (April 7), and participate in an exclusive Green Spa Network webinar for deeper insights and practical tips.
Inspire Through Community: Share your sustainability commitment across social media to inspire your clients, peers, and industry.
Free Education: Professional Beauty Association members gain exclusive access to complimentary Sustainability 101 courses all month long.
Your support can magnify our collective impact by:
Amplifying the pledge within your network.
Sponsoring the initiative and gaining recognition as a sustainability leader.
Contributing valuable resources and exclusive offers to aid beauty professionals in adopting sustainable practices.
Joining the Green Pledge positions you at the forefront of industry sustainability efforts, connects you with like-minded professionals, and showcases your brand's authentic commitment to a healthier planet.
Ready to make a difference? Now's the time to step up.
For details on participation, partnership, and sponsorship opportunities, contact:
Daniel Johnson
Email: Daniel@greenbeautycommunity.com
Phone: 619-865-4620
Website: www.greenbeautycommunity.com
Together, let’s commit to a greener, more sustainable beauty industry—starting this Earth Month!
Originally posted on Salon Today

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
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In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai