
Rise and SHINE with Aluram
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Beauty is in the details. From the placement of each undulation to the killer silver nail tips, nothing elevates our work like meticulous attention to detail.









Beauty is in the details. From the placement of each undulation to the killer silver nail tips, nothing elevates our work like meticulous attention to detail. The ultimate tool for masterful thermal techniques, Aquage working spray makes the magic happen. No nuance is too tiny to craft mindfully. In fact, it’s the sum of creating many small parts well, that makes the finished look larger than life. So go ahead, sweat the small stuff and your work is bound to wind up being a big, big deal.
That was what Aquage Master Hairdresser and Aquage Co-founder, Luis Alvarez and his team had in mind when they created this collection. sweet SPOT Details that are unexpected make the work memorable. Lips encrusted with SUGAR? Deliciously provocative. A peek-a-boo fringe tucked inside shattered layers that softly frame the face. Taking the time to finesse the details can help you find that perfect place where creativity and risk live happily ever after. And nothing finishes off your labor of love like aquage transforming spray.

Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram

Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.
Sponsored by Malibu Wellness

Meet the next generation of lightening with cleaner lift, less breakage, and built-in Metal Purifier Technology.
Sponsored by Wella

milk_shake proudly celebrates Global Artistic Ambassador Shelley Lane and her latest editorial collection, LAMINAR.

Less frizz. No restrictions. Up to 3 months of smooth. Wella Professionals' SmoothFiller is the smoothing service your clients (and your revenue) have been waiting for.
Sponsored by Wella

Justin Toves-Vincilione and Mat Wulff, creative directors and the hair, makeup leads on this Ulta Beauty shoot, say the goal of each service is to provide the client with star treatment, while also remembering that the beauty professional is a star in their own light.

Building on last year’s Neon Arcade, GlassCandy shifts from neon to daylight with softer movement, confident shape, and wearable polish, created by Creative Director Anthony Edge and the EDGE Artistic Team.

Each year, Oribe turns its holiday gift sets into works of art and 2025’s “Golden Threads” collaboration with Finnish artist Kustaa Saksi is no exception. Inspired by mythology and master craftsmanship, the limited-edition collection blends luxury with meaning, transforming salon retail into an elevated client experience. See how Flaunt Hair Salon brings the collection to life with immersive displays, team engagement, and record-breaking holiday sales.
Sponsored by Oribe

Fifteen years after its debut, Oribe’s Dry Texturizing Spray remains a true styling icon. From backstage at fashion week to behind the chair, this cult favorite continues to define volume, texture, and effortless glam for a new generation.
Sponsored by Oribe

Sebastián Forner and Víctor Fernández present A-temporal 01, a hairdressing collection born from the pulse of the street and the wealth of experience gained through years of observing, listening, and adapting to real clients.

An award-winning British colorist, Court says this collection was created to help colorists "utilize natural lift to create beautiful images."

Classic meets current in a lookbook designed to inspire — and achieve — the hair of everyone’s dreams.

In one of his most recent project, Gray directed the hair for an OWAY Men’s Editorial, a striking visual story captured by photographer Stockton Johnson.

Beauty, fashion, and environmental consciousness converge in a cross-discipline collaboration at Bankhead National Forest.

Breanne Gershon, a Canadian hairstylist, makeup artist, and educator, is a finalist for Styling and Finishing.

Bold and bright, this is UK stylist Carol Ritchie's Spirited collection.

Farouk Systems' Mego Ayvazian, Vice President of Education and Shows, is proud to introduce the 2025 CHI Harmony Collection.