Rise and SHINE with Aluram
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Creativity, Extended
When properly colored, styled and applied, extensions can make the difference between a good finish and a great finish, allowing endless opportunities for both the professional and the client. Gone are the days of clients waiting weeks for their ...
by Staff
March 3, 2016
"These extensions are great for an updo. They can be placed diagonally and can be cut as desired. There are so many customization opportunities." —Sarah Mac
1/4
2 min to read
When properly colored, styled and applied, extensions can make the difference between a good finish and a great finish, allowing endless opportunities for both the professional and the client. Gone are the days of clients waiting weeks for their bundles to arrive to be followed by hours in a chair, the next generation of extensions allows for immediate application that is easily customized and more professional.
In the HairUWear Pro Extend Your Creativity contest, stylists were asked to show their talent by demonstrating their updo skills. Once the finalists were narrowed down from hundreds of entries, HairUWear Pro sent them a Clip-in Extension Starter Kit with the challenge to create two looks for the final round of the competition.
A beautiful, intricately braided and a lusciously long mane creation earned Sarah Mac the big prize. She was invited to attend MODERN’s photoshoot workshop, Artist Session, followed by a photoshoot with cover artist and NAHA-winning photographer Roberto Ligresti, and to be mentored by salon owner and editorial stylist Danielle Keasling along with Darren Brokaw, creative director of the HairUWear professional division.
The shoot was a great success for Mac who got to prove her talents extend beyond the competition. She was offered an almost endless supply of extensions that allowed her to create styles ranging from consumer-friendly to avant garde.
“I am proud to recommend this service to clients,” Keasling says. “The hair is Indian Remy and high-quality. They only come in three-inches wide to make it easy to customize.”
As shown by her winning entry, there is a lot you can do with these extensions. “These extensions are great for an updo,” Mac says. “They can be placed diagonally and cut as desired. There are so many customization opportunities.”
For this session, the team pre-colored the model’s existing hair using Matrix Logics 4V Imprints with 10-volume developer on the base, and equal parts 4v with 8V (to create a 6) on the ends. The color processed for 30 minutes.
“It’s all about dimension and customization,” Keasling says. “The extensions were pre-colored at the same time to work with her new color.”
Adds Mac, “This was a great contest, a great prize and I love what we were able to accomplish on this model."
CREDITS
Hair: Sarah Mac
Mentored and assisted by: Darren Brokaw and Danielle Keasling
Photography: Roberto Ligresti
Makeup: David Maderich for faceatellier.com
Fashion styling: Rod Novoa
Subscribe to Our Newsletter
More Galleries
Shampoo, Rinse, Repeat: Salon Clients Face a Water Cycle Crisis of Mineral Buildup on Hair
Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.
Sponsored by Malibu Wellness
Meet Wella's New BlondorPlex 9 with Built-In Metal Purifier
Meet the next generation of lightening with cleaner lift, less breakage, and built-in Metal Purifier Technology.
Sponsored by Wella
milk_shake Presents “LAMINAR” Collection by Shelley Lane, milk_shake Global Artistic Ambassador
milk_shake proudly celebrates Global Artistic Ambassador Shelley Lane and her latest editorial collection, LAMINAR.
Meet Wella's New SmoothFiller Service
Less frizz. No restrictions. Up to 3 months of smooth. Wella Professionals' SmoothFiller is the smoothing service your clients (and your revenue) have been waiting for.
Sponsored by Wella
Perfect Celebrity: Ulta Beauty Artists on Treating Every Client Like a Star
Justin Toves-Vincilione and Mat Wulff, creative directors and the hair, makeup leads on this Ulta Beauty shoot, say the goal of each service is to provide the client with star treatment, while also remembering that the beauty professional is a star in their own light.
by Anne Moratto
EDGE Academy Unveils “GlassCandy,” a Six-Look Collection That Blends Precision With Ease
Building on last year’s Neon Arcade, GlassCandy shifts from neon to daylight with softer movement, confident shape, and wearable polish, created by Creative Director Anthony Edge and the EDGE Artistic Team.
by Anne Moratto
Golden Threads: Oribe’s Gilded Gift Sets
Each year, Oribe turns its holiday gift sets into works of art and 2025’s “Golden Threads” collaboration with Finnish artist Kustaa Saksi is no exception. Inspired by mythology and master craftsmanship, the limited-edition collection blends luxury with meaning, transforming salon retail into an elevated client experience. See how Flaunt Hair Salon brings the collection to life with immersive displays, team engagement, and record-breaking holiday sales.
Sponsored by Oribe
Celebrating an Icon: Oribe Dry Texturizing Spray
Fifteen years after its debut, Oribe’s Dry Texturizing Spray remains a true styling icon. From backstage at fashion week to behind the chair, this cult favorite continues to define volume, texture, and effortless glam for a new generation.
Sponsored by Oribe
A-Temporal 01: A Collection by Sebastián Forner and Víctor Fernández
Sebastián Forner and Víctor Fernández present A-temporal 01, a hairdressing collection born from the pulse of the street and the wealth of experience gained through years of observing, listening, and adapting to real clients.
Lloyd Court’s “Raw” Inspires Colorists with Creative Placement and Storytelling
An award-winning British colorist, Court says this collection was created to help colorists "utilize natural lift to create beautiful images."
by Anne Moratto
Olivia Garden Unveils Dream Hair Lookbook: A Vision of Timeless, Effortless Beauty
Classic meets current in a lookbook designed to inspire — and achieve — the hair of everyone’s dreams.
Peter Gray Elevates Men’s Grooming in New Editorial for OWAY
In one of his most recent project, Gray directed the hair for an OWAY Men’s Editorial, a striking visual story captured by photographer Stockton Johnson.
by Anne Moratto
No Glam Wasted: Mentorship Meets Sustainability in a Forest-Set Photo Collection
Beauty, fashion, and environmental consciousness converge in a cross-discipline collaboration at Bankhead National Forest.
Gaining Momentum: NAHA Finalist Collection for Styling and Finishing
Breanne Gershon, a Canadian hairstylist, makeup artist, and educator, is a finalist for Styling and Finishing.
by Anne Moratto
Spirited: A Colorful Collection by Carol Ritchie
Bold and bright, this is UK stylist Carol Ritchie's Spirited collection.
The 2025 CHI Harmony Collection by Mego Ayvazian
Farouk Systems' Mego Ayvazian, Vice President of Education and Shows, is proud to introduce the 2025 CHI Harmony Collection.