
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Appointment booking app Booksy examined booking data across the United States during January to April 2021 and lists the most popular services based on appointments scheduled.

As more people become vaccinated, lockdown restrictions ease across the country, and clients emerge from quarantine and rush back to salons and barbershops, we hope the days of DIY beauty are now in the rear view window.
Accoring to booking data fromBooksy, a leading beauty and wellness appointment app with 13M users, a vast array of appointments are rapidly being booked--up to 87% over this time last year. Some services, such as pedicures are up which are up 299% since March 2020, are having a dramatic rebound.
According to Booksy, the No. 1 service booked in 2021 to- date is haircuts. Booksy examined booking data across the U.S. during January-April, 2021 to identify the most popular services based on appointments scheduled..
U.S. TOP 15 MOST POPULAR BEAUTY SERVICES 2021 TO-DATE
(based on appointment booking data from Booksy platform Jan. 1-April 30, 2021; based on appointment booking data from Booksy platform March 2020-March 2021)
Haircuts; up 214% since March 2020
Beard trim; up 206% since March 2020
Beard maintenance; up 116% since March 2020
Shave; up 147% since March 2020
Beard dye; up 115% since March 2020
Pedicure; up 299% since March 2020
Braids; up 243% since March 2020
Weave; up 132% since March 2020
Silk press; up 189% since March 2020
Manicure; up 234% since March 2020
Trim; up 189% since March 2020
Shaved head; up 124% since March 2020
Baby ear piercing; up 117% since March 2020
Dreadlocks; up 188% since March 2020
Beard shave; up 149% since March 2020
Originally posted on Salon Today

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai