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Discarded Collection by Kerrie DiMattia
The DISCARDED imagery has an editorial vibe, while the styling has just a hint of nostalgia - the focus is on classically beautiful hair that is uncomplicated, simple and authentic.
by Staff
July 7, 2020
Inspired by & expanded upon a photo mids 90s of supermodel Linda Evangelista.
The Color: To achieve this look the hair was pre-lightened to a very pale yellow & toned using a combination of a violet & mocha based toner in level 10. The Cut & Style: I love this style, a fierce yet feminine modern mullet incorporating solid edges with a softness in the layers using a combination of scissors & a feather razor. The hair was dried on low speed using only texture spray & fingers to mould & direct the hair to keep a rawness about the texture & an undone finish.
1/7
2 min to read
Hair: Kerrie DiMattia
Photography: Pixie Bella PHOTOGRAPHY
Makeup: SHARON FALLON & CANDICE CHEVALLEY
Styling: KATIE SUTTON
Salon: DIMATTIA & CO
Discard: to get rid of or dismiss something as no longer useful or desirable
“There are times in life that we forget that something we now view as old, run-down or obsolete was once in its prime; a thing of beauty, iconic and something to be admired and cherished,” says stylist, salon owner and educator, Kerrie DiMattia, commenting on her inspiration for her photo collection, Discarded.
“I wanted to shoot in this old brewery in my hometown, not only because of the beauty and atmosphere that still exists there now despite its age, but also to remind myself of how alive with atmosphere it was in its day, and that life is a collection of beautiful moments in time.”
With over 39 years’ experience DiMattia’s has been active in photo shoot campaigns and working backstage at major events such as Sydney Fashion Week and Hair Expo. Originally from Sydney, she moved to the beautifully laid-back town of Grafton NSW in 1995 to be close to family. After 9 years of freelancing as a stylist, DiMattia opened her salon DiMattia & Co.
She has worked both internationally as a Guest Artist and member of Joico’s Australasian Design team, TIGI Creative team and most recently in 2019 joining Matrix Education, as a member of the Matrix Design Team
“The DISCARDED imagery has an editorial vibe, while the styling has just a hint of nostalgia - the focus is on classically beautiful hair that is uncomplicated, simple and authentic,” she concludes. “Whether we are talking about structures, possessions or people, the fact remains, we have a habit of casting aside or dismissing those that we perceive as past their prime when in fact what we should be doing is celebrating what was, and soaking up the culture, history and richness from the experience of days gone by.”
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