
Rise and SHINE with Aluram
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Darkly intense with an artful combination of color that evokes the juxtaposition of oil and water. This look is by Joico Artist Stella Livoti, get the color how-to.
Joico Artist Stella Livoti keeps a watchful eye on the Paris fashion runways—it’s there that she often finds her muse. This season, it was the spring Chanel collection that ignited her imagination and informed her exciting new collection. “The patterns were incredible,” she notes. “And the fabrics were so heavily layered. The shapes were created by color—pastels, acid punk shades, neons—but no matter what, the fabrics really moved. That’s what I wanted to achieve with this haircolor!”

Color Description: Darkly intense with an artful combination of color that evokes the juxtaposition of oil and water.
Joico Color Formulas
Natural Level: 4
Prelighten: Joico VeroLight Lightening Powder + 10 Volume Veroxide
Base: Joico Vero K-PAK Chrome RB4 Amaretto + Activator Crème Developer
Joico Color Intensity Accent Formulas:
Yellow
Pink
Peacock Green
Cobalt Blue
Application: Create a diamond-shape top section and pre-lighten. Subdivide the prelightened section into 15 panels. On each panel, apply a random combination of one of the four Color Intensity shades. Apply two inches of your first color choice, beginning at the scalp, then apply your second color choice to the remainder of the section, carefully blending the two. Continue applying two shades to each panel, carefully blending. After every third panel, omit a thin slice. Continue until all of the panels are complete and apply the base color to remaining strands.
Style: On damp hair, apply Joico Power Whip Whipped Foam to roots and Smooth Cure Leave-In Rescue Treatment to lengths. Blow dry and finish with Joico Power Spray Fast-Drying Finishing Spray.


Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram

Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.
Sponsored by Malibu Wellness

Meet the next generation of lightening with cleaner lift, less breakage, and built-in Metal Purifier Technology.
Sponsored by Wella

milk_shake proudly celebrates Global Artistic Ambassador Shelley Lane and her latest editorial collection, LAMINAR.

Less frizz. No restrictions. Up to 3 months of smooth. Wella Professionals' SmoothFiller is the smoothing service your clients (and your revenue) have been waiting for.
Sponsored by Wella

Justin Toves-Vincilione and Mat Wulff, creative directors and the hair, makeup leads on this Ulta Beauty shoot, say the goal of each service is to provide the client with star treatment, while also remembering that the beauty professional is a star in their own light.

Building on last year’s Neon Arcade, GlassCandy shifts from neon to daylight with softer movement, confident shape, and wearable polish, created by Creative Director Anthony Edge and the EDGE Artistic Team.

Each year, Oribe turns its holiday gift sets into works of art and 2025’s “Golden Threads” collaboration with Finnish artist Kustaa Saksi is no exception. Inspired by mythology and master craftsmanship, the limited-edition collection blends luxury with meaning, transforming salon retail into an elevated client experience. See how Flaunt Hair Salon brings the collection to life with immersive displays, team engagement, and record-breaking holiday sales.
Sponsored by Oribe

Fifteen years after its debut, Oribe’s Dry Texturizing Spray remains a true styling icon. From backstage at fashion week to behind the chair, this cult favorite continues to define volume, texture, and effortless glam for a new generation.
Sponsored by Oribe

Sebastián Forner and Víctor Fernández present A-temporal 01, a hairdressing collection born from the pulse of the street and the wealth of experience gained through years of observing, listening, and adapting to real clients.

An award-winning British colorist, Court says this collection was created to help colorists "utilize natural lift to create beautiful images."

Classic meets current in a lookbook designed to inspire — and achieve — the hair of everyone’s dreams.

In one of his most recent project, Gray directed the hair for an OWAY Men’s Editorial, a striking visual story captured by photographer Stockton Johnson.

Beauty, fashion, and environmental consciousness converge in a cross-discipline collaboration at Bankhead National Forest.

Breanne Gershon, a Canadian hairstylist, makeup artist, and educator, is a finalist for Styling and Finishing.

Bold and bright, this is UK stylist Carol Ritchie's Spirited collection.

Farouk Systems' Mego Ayvazian, Vice President of Education and Shows, is proud to introduce the 2025 CHI Harmony Collection.