
Rise and SHINE with Aluram
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
This season, the ends aren’t the only place for accent color. Use contrasting colors and key placement. In the Margaretha Collection, faux fur serves as inspiration for natural-looking blends, unusual undercolors and tipped tufts. The effect should be soft and textured, not brash or stripy—add just enough to banish the winter blahs.




Hair: William DeRidder
Make-Up: Vanrie Anniek
Photography: Pat Verbruggen
Fashion styling: Bianconero
This season, the ends aren’t the only place for accent color. When focusing on the fringe, says William DeRidder (Bruges, Belgium), use contrasting colors and key placement. In his Margaretha Collection, he uses faux fur as inspiration for natural-looking blends, unusual undercolors and tipped tufts. The effect should be soft and textured, not brash or stripy—add just enough to banish the winter blahs.
Russet undertones emulate the deeper shades seen at the bases of faux fur. Here, a small, triangular section that moves from the scalp to an inch away from the perimeter gets equal parts of Paul Mitchell The Color, 10N + 5Vr mixed with 9% cream developer. Light, diagonal strokes make the shades appear pastel.
Off-the-root pieces in pink and gold pieces red bases look deeper, richer. This time, a wide, pre-lightened triangle gets softly blended with 5RV + 9% developer, brushed from the roots to about 2-inches down. After 10 minutes, the color left in the bowl is mixed with water, brushed on the lengths and left for 3 minutes.
Sassy, textured tufts of silver blonde are snipped to irregular lengths, while side splashes create balance. Working off a zigzag, concave section that moves from the left mastoid to the right mastoid, pre-lighten the zig-zag pieces, then finish with Ultra Toner Platinum and 3% crème developer.

Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram

Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.
Sponsored by Malibu Wellness

Meet the next generation of lightening with cleaner lift, less breakage, and built-in Metal Purifier Technology.
Sponsored by Wella

milk_shake proudly celebrates Global Artistic Ambassador Shelley Lane and her latest editorial collection, LAMINAR.

Less frizz. No restrictions. Up to 3 months of smooth. Wella Professionals' SmoothFiller is the smoothing service your clients (and your revenue) have been waiting for.
Sponsored by Wella

Justin Toves-Vincilione and Mat Wulff, creative directors and the hair, makeup leads on this Ulta Beauty shoot, say the goal of each service is to provide the client with star treatment, while also remembering that the beauty professional is a star in their own light.

Building on last year’s Neon Arcade, GlassCandy shifts from neon to daylight with softer movement, confident shape, and wearable polish, created by Creative Director Anthony Edge and the EDGE Artistic Team.

Each year, Oribe turns its holiday gift sets into works of art and 2025’s “Golden Threads” collaboration with Finnish artist Kustaa Saksi is no exception. Inspired by mythology and master craftsmanship, the limited-edition collection blends luxury with meaning, transforming salon retail into an elevated client experience. See how Flaunt Hair Salon brings the collection to life with immersive displays, team engagement, and record-breaking holiday sales.
Sponsored by Oribe

Fifteen years after its debut, Oribe’s Dry Texturizing Spray remains a true styling icon. From backstage at fashion week to behind the chair, this cult favorite continues to define volume, texture, and effortless glam for a new generation.
Sponsored by Oribe

Sebastián Forner and Víctor Fernández present A-temporal 01, a hairdressing collection born from the pulse of the street and the wealth of experience gained through years of observing, listening, and adapting to real clients.

An award-winning British colorist, Court says this collection was created to help colorists "utilize natural lift to create beautiful images."

Classic meets current in a lookbook designed to inspire — and achieve — the hair of everyone’s dreams.

In one of his most recent project, Gray directed the hair for an OWAY Men’s Editorial, a striking visual story captured by photographer Stockton Johnson.

Beauty, fashion, and environmental consciousness converge in a cross-discipline collaboration at Bankhead National Forest.

Breanne Gershon, a Canadian hairstylist, makeup artist, and educator, is a finalist for Styling and Finishing.

Bold and bright, this is UK stylist Carol Ritchie's Spirited collection.

Farouk Systems' Mego Ayvazian, Vice President of Education and Shows, is proud to introduce the 2025 CHI Harmony Collection.