Rise and SHINE with Aluram
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Pixie, Directional Blow Dry, Top Knot and Updo: Moroccanoil's Tradition of Beauty Collection
In Moroccanoil’s newest collection, artistic director Kevin Hughes captures ageless silhouettes in a contemporary artistic vision.
July 5, 2017
1/4
2 min to read
Hair: Kevin Hughes, artistic director; Hair Assistants: Shelby Connell, Emmanuelle Campolieti; Photography: Kenneth Willardt Photography @ Exposure NY; Makeup: Justine Purdue @ Streeters
In Moroccanoil’s newest collection, artistic director Kevin Hughes captures ageless silhouettes in a contemporary artistic vision.
“I don’t put the same limitations on women that they put on themselves—who cares if you’re 15 or 55. If you love a look and are willing to spend the time styling it, go for it!” says Kevin Hughes, Moroccanoil artistic director.
PIXIE
First popularized in the 1950s with Audrey Hepburn, pixie cuts were revitalized in the 1960s by Mia Farrow and Twiggy. Moroccanoil’s 2017 incarnation is an edgier, more textured version of the original.
A disconnected technical element explores the playful feel of the cut and speaks to the feminine characteristics of its gender-neutral style.
PIXIE
“This cut great for young professionals or commuters with an on-the-go lifestyle, and perfect for new moms,” Hughes says. “The disconnection makes it edgy but easily wearable well past her 40s. It’s really a convertible style—she can wear it swooped forward or slicked back.”
UP AND AWAY
Inspired by Surrealism, the dreamlike European style of art, Moroccanoil’s newest updo features volume, smoothing, texture and detailing.
“I love that it’s not a braid,” Hughes says. “It’s edgy enough for a festival but elegant enough for a wedding.”
SLICKED
Moroccanoil’s directional blow-dry honors precision styling, attention to detail and celebrating a woman’s spirit and unique beauty.
“Whenever you’re moving hair up and away from the face, it’s visually uplifting,” Hughes says. “Because of the strength of the style that exposes the whole face, it takes a very confident woman to wear something like this. It can be worn daily with a strong pair of glasses, or a beautiful earring for a formal event.”
TOP KNOT
According to Asian mythology, the old gods dipped a coral blade into the ocean. When they pulled it out, four perfect drops fell back into the sea–those drops became the islands of Japan. For hundreds of years these islands were honorably protected by those who adorned the topknot.
Moroccanoil's top knot celebrates the heritage of this traditional look while incorporating a soft, feminine feel in the finished style.
Subscribe to Our Newsletter
More Galleries
Shampoo, Rinse, Repeat: Salon Clients Face a Water Cycle Crisis of Mineral Buildup on Hair
Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.
Sponsored by Malibu Wellness
Meet Wella's New BlondorPlex 9 with Built-In Metal Purifier
Meet the next generation of lightening with cleaner lift, less breakage, and built-in Metal Purifier Technology.
Sponsored by Wella
milk_shake Presents “LAMINAR” Collection by Shelley Lane, milk_shake Global Artistic Ambassador
milk_shake proudly celebrates Global Artistic Ambassador Shelley Lane and her latest editorial collection, LAMINAR.
Meet Wella's New SmoothFiller Service
Less frizz. No restrictions. Up to 3 months of smooth. Wella Professionals' SmoothFiller is the smoothing service your clients (and your revenue) have been waiting for.
Sponsored by Wella
Perfect Celebrity: Ulta Beauty Artists on Treating Every Client Like a Star
Justin Toves-Vincilione and Mat Wulff, creative directors and the hair, makeup leads on this Ulta Beauty shoot, say the goal of each service is to provide the client with star treatment, while also remembering that the beauty professional is a star in their own light.
by Anne Moratto
EDGE Academy Unveils “GlassCandy,” a Six-Look Collection That Blends Precision With Ease
Building on last year’s Neon Arcade, GlassCandy shifts from neon to daylight with softer movement, confident shape, and wearable polish, created by Creative Director Anthony Edge and the EDGE Artistic Team.
by Anne Moratto
Golden Threads: Oribe’s Gilded Gift Sets
Each year, Oribe turns its holiday gift sets into works of art and 2025’s “Golden Threads” collaboration with Finnish artist Kustaa Saksi is no exception. Inspired by mythology and master craftsmanship, the limited-edition collection blends luxury with meaning, transforming salon retail into an elevated client experience. See how Flaunt Hair Salon brings the collection to life with immersive displays, team engagement, and record-breaking holiday sales.
Sponsored by Oribe
Celebrating an Icon: Oribe Dry Texturizing Spray
Fifteen years after its debut, Oribe’s Dry Texturizing Spray remains a true styling icon. From backstage at fashion week to behind the chair, this cult favorite continues to define volume, texture, and effortless glam for a new generation.
Sponsored by Oribe
A-Temporal 01: A Collection by Sebastián Forner and Víctor Fernández
Sebastián Forner and Víctor Fernández present A-temporal 01, a hairdressing collection born from the pulse of the street and the wealth of experience gained through years of observing, listening, and adapting to real clients.
Lloyd Court’s “Raw” Inspires Colorists with Creative Placement and Storytelling
An award-winning British colorist, Court says this collection was created to help colorists "utilize natural lift to create beautiful images."
by Anne Moratto
Olivia Garden Unveils Dream Hair Lookbook: A Vision of Timeless, Effortless Beauty
Classic meets current in a lookbook designed to inspire — and achieve — the hair of everyone’s dreams.
Peter Gray Elevates Men’s Grooming in New Editorial for OWAY
In one of his most recent project, Gray directed the hair for an OWAY Men’s Editorial, a striking visual story captured by photographer Stockton Johnson.
by Anne Moratto
No Glam Wasted: Mentorship Meets Sustainability in a Forest-Set Photo Collection
Beauty, fashion, and environmental consciousness converge in a cross-discipline collaboration at Bankhead National Forest.
Gaining Momentum: NAHA Finalist Collection for Styling and Finishing
Breanne Gershon, a Canadian hairstylist, makeup artist, and educator, is a finalist for Styling and Finishing.
by Anne Moratto
Spirited: A Colorful Collection by Carol Ritchie
Bold and bright, this is UK stylist Carol Ritchie's Spirited collection.
The 2025 CHI Harmony Collection by Mego Ayvazian
Farouk Systems' Mego Ayvazian, Vice President of Education and Shows, is proud to introduce the 2025 CHI Harmony Collection.