
Rise and SHINE with Aluram
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
A geode-inspired haircolor application by Rusk’s Gerard Caruso creates a crystal shimmer finish—solid and uniform on the surface with a brilliant interior.The professional salon and spa audience is predictably clever, interesting and ...















A geode-inspired haircolor application by Rusk’s Gerard Caruso creates a crystal shimmer finish—solid and uniform on the surface with a brilliant interior.
The professional salon and spa audience is predictably clever, interesting and quite visual. When MODERN asks for a guide for inspiration, we are regularly impressed with what colorists, in particular, share.
This MODERN photo session was no different. We asked Rusk Global Artistic Director Gerard Caruso for his inspiration and he stunned us. “Think of a rock,” he says. “The exterior is frequently dull, but once you open it up, it is can be filled with exciting colors. I want to do something like that.”
The transformation began with a dry cut to create a modern, shagged lob. “Dry cutting allows me to visualize the hair shape in the process of cut-ting,” Caruso says. “For a creative mind it allows guidance for color placement.” The hair was first flatironed in small sections to offer controlled movement. Once the shape was established, the hair was prelifted from mid-shaft to ends, feathered to prevent any dramatic line of demarcation.
Caruso then prepared three shades in jewel tones, which he layered in foils in the pre-lightened areas. "The color is staggered to create shadows. It will pop in different lights, just like the inside of a rock. I love this for fall."
BRILLIANT INTERIOR:
Flatiron the hair to smooth the cuticle for more movement and visibility when cutting. Take small sections, elevate slightly and “shimmy” to the end with a one-inch flatiron.
Take a crescent-shape section from the temple to just below the occipital, following the curvature of the head. Comb down the hair, directing slightly forward.
Comb from underneath, elevate, cut to desired length.
Continue to work with the shape of the head. Hold the hair straight out and cut to behind the ear. Repeat on the opposite side.
Once both sides are completed, connect through the back.
Now take a texturizing blade and return to the ends cutting to break up all solid lines. Blend throughout.
Begin the color by pre-lifting. Take ¼-inch horizontal sections and place on foil. Apply Rusk Deepshine White Lightener with 30-volume developer from mid section to the ends.
Feather the bleach up slightly to prevent a strong line of demarcation. Continue pre-lifting throughout the hair above the rounds of the head. Lift to level 8.
Prepare three shades in separate bowls. Formulas: Deepshine Direct Purple, Yellow and Green.
Begin with the application of the purple. Apply along the lowest pre-lifted area in foil. Apply from the lightened area to the ends. Fold the foil.
On the next level apply the yellow to the pre-lifted area.
In the next foil in the next layer apply green in the same manner.
Stagger these shades in layers throughout to create a color shadow effect. Process 25 minutes. Rinse and shampoo.
PRODUCTS AND TOOLS:
Colors: Rusk Deepshine White Lightener, Deepshine Shine Enhancing Crème Developer, Deepshine Direct Purple, Deepshine Direct Yellow, Deepshine Direct Green
Shears: Rusk VG-10 Delta Blade 5.0" Rusk VG-10 Beta Blade
Flatiron: BabylissPro Nano Titanium
Styling aids: Heatshift Re-styling Crème, Anit Frizz Hairspray, Elixer Mist Thermal Shine Mist, all Rusk Styling Collection
Fashions: BCBG; Vera Wang
Hair: Gerard Caruso for Rusk
Assisted by: Troy Munsey
Photography: Roberto Ligresti
Makeup: David Maderich for Graftobian Fashion styling: Rod Novoa

Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram

Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.
Sponsored by Malibu Wellness

Meet the next generation of lightening with cleaner lift, less breakage, and built-in Metal Purifier Technology.
Sponsored by Wella

milk_shake proudly celebrates Global Artistic Ambassador Shelley Lane and her latest editorial collection, LAMINAR.

Less frizz. No restrictions. Up to 3 months of smooth. Wella Professionals' SmoothFiller is the smoothing service your clients (and your revenue) have been waiting for.
Sponsored by Wella

Justin Toves-Vincilione and Mat Wulff, creative directors and the hair, makeup leads on this Ulta Beauty shoot, say the goal of each service is to provide the client with star treatment, while also remembering that the beauty professional is a star in their own light.

Building on last year’s Neon Arcade, GlassCandy shifts from neon to daylight with softer movement, confident shape, and wearable polish, created by Creative Director Anthony Edge and the EDGE Artistic Team.

Each year, Oribe turns its holiday gift sets into works of art and 2025’s “Golden Threads” collaboration with Finnish artist Kustaa Saksi is no exception. Inspired by mythology and master craftsmanship, the limited-edition collection blends luxury with meaning, transforming salon retail into an elevated client experience. See how Flaunt Hair Salon brings the collection to life with immersive displays, team engagement, and record-breaking holiday sales.
Sponsored by Oribe

Fifteen years after its debut, Oribe’s Dry Texturizing Spray remains a true styling icon. From backstage at fashion week to behind the chair, this cult favorite continues to define volume, texture, and effortless glam for a new generation.
Sponsored by Oribe

Sebastián Forner and Víctor Fernández present A-temporal 01, a hairdressing collection born from the pulse of the street and the wealth of experience gained through years of observing, listening, and adapting to real clients.

An award-winning British colorist, Court says this collection was created to help colorists "utilize natural lift to create beautiful images."

Classic meets current in a lookbook designed to inspire — and achieve — the hair of everyone’s dreams.

In one of his most recent project, Gray directed the hair for an OWAY Men’s Editorial, a striking visual story captured by photographer Stockton Johnson.

Beauty, fashion, and environmental consciousness converge in a cross-discipline collaboration at Bankhead National Forest.

Breanne Gershon, a Canadian hairstylist, makeup artist, and educator, is a finalist for Styling and Finishing.

Bold and bright, this is UK stylist Carol Ritchie's Spirited collection.

Farouk Systems' Mego Ayvazian, Vice President of Education and Shows, is proud to introduce the 2025 CHI Harmony Collection.