Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
SalonInteractive Launches in Square App Marketplace Providing eCommerce, Marketing and More to Beauty Professionals
The integration will allow thousands of beauty sellers that use Square to use SalonInteractive’s platform to sell professional salon and spa products online and market to their clients.
by Staff
November 30, 2023
2 min to read
SalonInteractive, the beauty industry’s eCommerce and marketing platform, today announced the launch of its integration with Square, the globally trusted software, hardware, and payments company. The new offering enables sellers to incorporate SalonInteractive’s eCommerce and marketing into their Square account directly from the Square App Marketplace.
SalonInteractive provides free, customizable Online Stores to beauty professionals, so their clients have a convenient way to purchase professional products from their local businesses. Salons and spas can set up their Online Stores in minutes and start earning commissions with purchases shipped directly to clients through a network of authorized distributors.
Beauty professionals can send Product Recommendations and introduce clients to their Online Store in a few simple steps. SalonInteractive also offers powerful marketing features, including automated and mass emails with industry-specific templates, campaign tracking, and dedicated onboarding - all designed to keep clients informed and engaged.
“I’m no longer just all over the place in all these different systems or trying to check a million things to stay in contact with clients,” said Michaela Koestler, an independent stylist and Square seller who recently connected her account with SalonInteractive. “I’ve had on my to-do list forever that I need to implement my new client emails into SalonInteractive - with this new Square integration, it’s nice to not have to do it manually.”
SalonInteractive also provides direct access to data with a detailed product catalog of over 400 brands. The product catalog provides education at the beauty professional’s fingertips, with information living in one place for their entire team.
By integrating with Square, thousands of beauty sellers that use Square now have the ability to use SalonInteractive’s platform to sell professional salon and spa products online and market to their clients.
Jim Bower, Founder and CEO of SalonInteractive.
“SalonInteractive’s inclusion on the Square App Marketplace will give beauty-related sellers access to a new marketing and eCommerce solution that helps drive service and retail sales, strengthens client relationships, and adds value to their salon and spa services,” said SalonInteractive Founder and CEO Jim Bower, who is a former salon owner and 38-year industry veteran.
Randy Cotten, SalonInteractive President.
“We’re excited about this collaboration with Square sellers and bringing over 400 brands to salons and spas across the country, including top lines such as Kevin Murphy, Redken, L’oreal, Milbon, Eleven, and more,” added SalonInteractive President Randy Cotten.
This new offering is available to US-based SalonInteractive users and Square sellers. To learn more about SalonInteractive’s integration with Square, visit here.
About SalonInteractive: SalonInteractive is an eCommerce and marketing platform that provides free Online Stores for stylists, salons, barbershops, and spas. For more information about SalonInteractive, please visitsaloninteractive.com.
Originally posted on Salon Today
Subscribe to Our Newsletter
More In The Know
The Doux Launches Roblox Hair Salon Game Celebrating Textured Hair and Entrepreneurship
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
Premiere San Antonio Presented by SalonCentric Achieves Record-Breaking Success in Historic Partnership Year
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
by Anne Moratto
House of Wella Los Angeles Brings Fall/Winter 2026 Trends to the Stage and Innovation to the Salon
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
by Anne Moratto
The Industry Remembers and Mourns Educator and Artist Dominique LyVar
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
by Angela Reich
Brad Johns Dies at 70: A Friend Remembers the Celebrated Celebrity Colorist
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
by Anne Moratto
Salon Today 2026 Technology Guide
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
Looking Inward: With Community at Its Heart, Davines Reinvents Its Pro Channel for North America
The Davines Edit reflects the brand’s passion for people and planet.
by Anne Moratto
RÜTE Wash Launches Shower Cap Designed for Crown Washing and Hair Extensions
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
by Anne Moratto
Premiere San Antonio Returns as a Must-Attend Beauty Trade Show in the Southwest
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
by Anne Moratto
MODERN SALON Boot Camp Is Coming to Philadelphia
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
by Anne Moratto
Reddit Releases Its First Beauty-Specific Report: Conversations Around Beauty, Hair, Nail, and Skincare
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
by Anne Moratto
Entries Are Open for Wella Professionals’ Trend Vision Awards 2026
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
by Anne Moratto
Black Beauty Roster Hosts Beauty Expo Presented by SalonCentric in NYC
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
by Staff
Pro Beauty Pulse: A Monthly View of Industry Confidence
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
by Stacey Soble
ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
by Stacey Soble
In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai