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SEARCHAmerica’s Beauty Show - What's NEXT will be taking place April 20-22, 2024, at the Donald E. Stephens Convention Center, Rosemont, IL.
Discover the latest in hair color, styling products, indie beauty, and emerging brands at this year's America's Beauty Show - What's NEXT.
Photos: ABS
Now in its 101st year, America's Beauty Show - What's NEXT, takes place from April 20-22, 2024, in Rosemont, IL, at the Donald E. Stephens Convention Center.
A 3-Day Ticket includes 40 hours of Continuing Education Units (CEUs), 300 classes, and a complimentary Cosmetologists Chicago (CC) membership. Additionally, 1-Day, Student, and Salon tickets are available.
The event offers runway and stage presentations throughout the exhibit floor and an opportunity to discover the latest in hair color, styling products, indie beauty, and emerging brands. Attendees can upgrade their toolkits with new shears, tools, brushes, and nail care products, plus skincare, spa, and wellness products and education for estheticians and skincare professionals.
In 2024, there will be new pavilions: the International Zone for global brand discoveries; the Skincare Zone, offering education from CIDESCO USA; and the Health & Wellness Zone, intertwining wellness and beauty, sponsored by Fruitful Yield Health Foods.
The annual CC Presidents Party, starting at 6:00pm on Saturday, April 20, hosted by the CC Presidents including the newly elected CC President Lorrene Conino, is free for all attendees. The ABS Global Image Awards acknowledges hairdressing talent featuring live music by Too Hype Crew. Mark your calendar for Saturday, April 20, 2024, to experience the ABS Global Image Awards and receive a generous swag bag.
The festivities continue Sunday, April 21, 2024, at Joe’s Live in the Parkway Bank Park Entertainment District, close to the convention center. The evening will showcase the Industry Vivid Experience by CBC Collective, starting at 7:30 pm.
Beauty Changes Lives will be hosting a gala on Sunday, April 21, to celebrate the best in the beauty industry. More details are available at beautychangeslives.org.
During New York Fashion Week in September, SHOWPONY by Evanie Frausto showcased their Spring/Summer 2027 runway show with hair designed using PRAVANA Vivids.
Entries are now open for the industry's most prestigious creative competition, marking the return of Nail Professional of the Year while celebrating the artistry that defines professional beauty.
The 51st Redken Symposium returned to Las Vegas in June 2026, bringing specialized education and community to hair professionals who want to "Learn Better, Earn Better, Live Best."
This growing, must-attend industry event honors leaders across hair, nails and wellness while creating opportunities for the next generation.
Premiere Orlando 2026 welcomed more than 54,500 visits from beauty professionals and students.
The night honored the artists and collections shaping the future of professional beauty during PBA NAHA 2026.
Attendees called the 103rd edition of ABS “the Coachella of the Beauty Industry” as 20,000+ Beauty Professionals gathered for education, connection, and inspiration.
Jalia Pettis and 3Jay Productions introduce The Style Exhibition, a refined and forward-thinking educational experience designed for beauty professionals ready to move beyond fundamentals and into mastery, taking place in Phoenix, AZ on May 3, 2026.
AVEDA will return to America’s Beauty Show 2026, taking place April 18–20, 2026, at the Donald E. Stephens Convention Center in Rosemont, IL. AVEDA’s on-site experience will include a dedicated AVEDA Education Theater focused on technical skill building, artistry, and business education.
Wella Professionals and hairstylist Anthony Turner partnered with Victoria Beckham for her SS26 Paris Fashion Week show. See how they achieved this sleek runway pony.
Monaè Everett partnered with Mielle Organics to lead the hair direction for House of Aama’s Spring/Summer 2026 presentation. See how she achieved these stunning looks!
The official Press Conference and Show Launch of America's Beauty Show 2026 takes place Monday, October 6, 2025, from 5:30 to 6:30 PM CST at the Donald E. Stephens Convention Center, Rosemont, IL. Get details here!
Hairstylists, salon owners, and beauty professionals from around the world came together in Las Vegas for Paul Mitchell’s Desert Bloom event. See the energy, style, and standout moments in this exclusive photo gallery from MODERN SALON.
MODERN SALON was invited to Chicago to attend Ulta Beauty’s annual Celebrate U event, a gathering of Ulta’s highest earning service providers and the people who support them within the industry.
It was a minute ago, but we love reliving the energy, glam, and star power from the North American Hairstyling Awards 2025 red carpet with these videos capturing standout moments and beauty pros in the spotlight.
Ulta Beauty showed up to Premiere Orlando 2025 in a big way -- supporting attending service providers with top-tier education, as well as celebrating the artistic talents of their own network of stylists at this year’s NAHA.
We attended Ulta Beauty's Phoenix session of Design Team on Tour to see Justin Toves-Vincilione (@ahappyjustin) in educational action!
