The Time Lapse Collection from Number 4 High Performance Hair Care was inspired by the art of a woman’s transformation over time. Every day, our perspectives of the world and the thoughts we entertain are impacted by life ...
Every day, our perspectives of the world and the thoughts we entertain are impacted by life choices, experiences and environment. As time passes those small perspective changes take on a more dramatic shift, altering us forever.
Ad Loading...
When the Number 4 High Performance Hair Care team created its latest collection, they decided to focus on the subtle progression of women as transformative art form, mimicking the smooth impression of motion, similar to the photographic effect of a time-lapse video.
“We combined raw, natural elements, drawn from various creative cycles to produce a series of images that show the evolution of a woman over a time period. A woman’s transformation can happen gradually through the years, or more instantaneous through the course of a day. Whichever it may be, Number 4 Hair Care has the tools to support creation on any level.” —Toni Wells, Number 4 Brand Director
The collection is designed to begin in a state of purity, and morph into a dramatic art form with hair taking on an avant-garde expression.
From Day to Drama
1. Cocktail Texture Styling Crème and Fluoro5 Restore & Repair Oil. Mix in palm of hands and distribute evenly through hair.
2. Create three ponytails from the front hairline to the occipital.
Ad Loading...
3. Backcomb the hair or use padding to give volume to each section. Work down, starting with the top section. Use a smooth section of hair to pin over the padding. Give the most volume to the section at the crown.
4. Focus on clean simplicity and a smooth finish by setting with Mighty Hair Spray and touching up any loose strands with Texture Styling Crème. Finish with Non Aerosol Hair Spray.
Creative Direction: Camilla Dahlin Orosco
Photography: Miesh (Michelle Taylor Frampton)
Hair Design and styling: Camilla Dahlin Orosco, Kat Nacario, assisted by Max Sawicky
Less frizz. No restrictions. Up to 3 months of smooth. Wella Professionals' SmoothFiller is the smoothing service your clients (and your revenue) have been waiting for.
Justin Toves-Vincilione and Mat Wulff, creative directors and the hair, makeup leads on this Ulta Beauty shoot, say the goal of each service is to provide the client with star treatment, while also remembering that the beauty professional is a star in their own light.
Building on last year’s Neon Arcade, GlassCandy shifts from neon to daylight with softer movement, confident shape, and wearable polish, created by Creative Director Anthony Edge and the EDGE Artistic Team.
Each year, Oribe turns its holiday gift sets into works of art and 2025’s “Golden Threads” collaboration with Finnish artist Kustaa Saksi is no exception. Inspired by mythology and master craftsmanship, the limited-edition collection blends luxury with meaning, transforming salon retail into an elevated client experience. See how Flaunt Hair Salon brings the collection to life with immersive displays, team engagement, and record-breaking holiday sales.
Fifteen years after its debut, Oribe’s Dry Texturizing Spray remains a true styling icon. From backstage at fashion week to behind the chair, this cult favorite continues to define volume, texture, and effortless glam for a new generation.
Sebastián Forner and Víctor Fernández present A-temporal 01, a hairdressing collection born from the pulse of the street and the wealth of experience gained through years of observing, listening, and adapting to real clients.
In one of his most recent project, Gray directed the hair for an OWAY Men’s Editorial, a striking visual story captured by photographer Stockton Johnson.
