
Rise and SHINE with Aluram
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Makeup application in 2015 starts and ends with one key element: contouring. And as the seasons shift, L’Oréal Professionnel artists Sam McKnight and Frédéric Mennetrier say haircolor can be contoured, too, to highlight movement tailored ...


Wild Copper: “I think the right color can lift a woman’s skin tone and make her glow.” - Sam McKnight
Makeup application in 2015 starts and ends with one key element: contouring. And as the seasons shift, L’Oréal Professionnel artists Sam McKnight and Frédéric Mennetrier say haircolor can be contoured, too, to highlight movement tailored to the clients’ haircut.
“The lighter panels of hair reflect around her cheekbones and help give a luminous feel,” says McKnight, who created this finish with Mennetrier on French actress, model, singer-songwriter and L’Oréal Professionnel It Looks Spokesperson Joséphine de La Baume. “The contouring throughout the midlengths and ends helps create texture and definition, accentuating and highlighting her cheekbones to bring out texture through the hair. It’s a great way
of adding texture to straight limp hair.”
Vibrant black is the new black, according to L’Oréal Professionnel—and one look at blogger, social media star and L’Oréal Professionnel It Looks spokesperson Nicole Warne’s Vibrant Majirouge finish and it’s clear—dark hues are so much better with added interest. Although black may be a classic color, it can also be vibrant, multi-dimensional and versatile, proving there is a shade of black for everyone. The new Vibrant shades for dark levels boast up to six weeks of fade-resistance, anchoring the colorant deep in the fiber for an intense vibrant with garnet accents.

Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram

Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.
Sponsored by Malibu Wellness

Meet the next generation of lightening with cleaner lift, less breakage, and built-in Metal Purifier Technology.
Sponsored by Wella

milk_shake proudly celebrates Global Artistic Ambassador Shelley Lane and her latest editorial collection, LAMINAR.

Less frizz. No restrictions. Up to 3 months of smooth. Wella Professionals' SmoothFiller is the smoothing service your clients (and your revenue) have been waiting for.
Sponsored by Wella

Justin Toves-Vincilione and Mat Wulff, creative directors and the hair, makeup leads on this Ulta Beauty shoot, say the goal of each service is to provide the client with star treatment, while also remembering that the beauty professional is a star in their own light.

Building on last year’s Neon Arcade, GlassCandy shifts from neon to daylight with softer movement, confident shape, and wearable polish, created by Creative Director Anthony Edge and the EDGE Artistic Team.

Each year, Oribe turns its holiday gift sets into works of art and 2025’s “Golden Threads” collaboration with Finnish artist Kustaa Saksi is no exception. Inspired by mythology and master craftsmanship, the limited-edition collection blends luxury with meaning, transforming salon retail into an elevated client experience. See how Flaunt Hair Salon brings the collection to life with immersive displays, team engagement, and record-breaking holiday sales.
Sponsored by Oribe

Fifteen years after its debut, Oribe’s Dry Texturizing Spray remains a true styling icon. From backstage at fashion week to behind the chair, this cult favorite continues to define volume, texture, and effortless glam for a new generation.
Sponsored by Oribe

Sebastián Forner and Víctor Fernández present A-temporal 01, a hairdressing collection born from the pulse of the street and the wealth of experience gained through years of observing, listening, and adapting to real clients.

An award-winning British colorist, Court says this collection was created to help colorists "utilize natural lift to create beautiful images."

Classic meets current in a lookbook designed to inspire — and achieve — the hair of everyone’s dreams.

In one of his most recent project, Gray directed the hair for an OWAY Men’s Editorial, a striking visual story captured by photographer Stockton Johnson.

Beauty, fashion, and environmental consciousness converge in a cross-discipline collaboration at Bankhead National Forest.

Breanne Gershon, a Canadian hairstylist, makeup artist, and educator, is a finalist for Styling and Finishing.

Bold and bright, this is UK stylist Carol Ritchie's Spirited collection.

Farouk Systems' Mego Ayvazian, Vice President of Education and Shows, is proud to introduce the 2025 CHI Harmony Collection.