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RUSK Unveils “Designer Collection” as Full Brand Reset for Modern Salons

RUSK is resetting its brand in 2026 with the new Designer Collection—streamlined styling systems, simplified care regimens, and minimalist packaging.

AVEDA education returns to America's Beauty Show in 2026. - courtesy of America's Beauty Show

Events

AVEDA Returns to America's Beauty Show 2026

by Staff

AVEDA will return to America’s Beauty Show 2026, taking place April 18–20, 2026, at the Donald E. Stephens Convention Center in Rosemont, IL. AVEDA’s on-site experience will include a dedicated AVEDA Education Theater focused on technical skill building, artistry, and business education.

News

Kérastase Introduces Academy Award Nominated Actress Demi Moore as Global Brand Ambassador

by Staff

Academy Award nominated actress, producer, and New York Times bestselling author Demi Moore is the new Global Brand Ambassador for luxury professional haircare brand Kérastase.

News

Salon Communications Acquired by Colin Sutherland, Publisher of Modern Salon, Salon Today, and Leading North American Beauty Media Brands

by Staff

Sutherland's mission is to evolve B2B media for every generation through powerful storytelling, creative execution, immersive activations, education, and support for the industry.

Short hair on a woman as seen from the back.

Style

Golden Globes Glam: Goldwell Styling and Schwarzkopf Color Create Jessie Buckley’s “Honey Silk Blonde” Moment

by Anne Moratto

Celebrity stylist Bryce Scarlett channels Grace Kelly polish with Goldwell while colorist Jacob Schwartz takes Jessie from dark to luminous “Honey Silk Blonde” using Schwarzkopf Professional.

A model with long red hair, arms akimbo.

Color

Follow the Formula: Garnet Flame and Cherry Red

by Anne Moratto

Two reds that get raves, these looks were designed using Alfaparf Milano. Get all the steps, processing, and expert tips to add these recipes to your rotation.

In partnership with Ulta Beauty

Beautiful Careers Happen Here

by Staff

Ulta Beauty is always innovating to meet professionals where they are. Amazing transformations happened at The Salon at Ulta Beauty in 2025, and Ulta Beauty artistry and education will be everywhere you want to go in the year ahead. Come see all The Salon at Ulta Beauty has planned for you in 2026!

The first non-invasive, at-home headset for depression treatment has been approved by the FDA in December. - Source: Flow Neuroscience

Wellness

6 Wellness Trends for 2026: From Electric Medicine Entering Mainstream to TikTok Advice You Shouldn’t Listen To

by Staff

As we enter 2026, surveys show health and wellness at the top of New Year’s resolutions globally, again. Based on Google Trends analytics, clinicians highlight the biggest health and wellness trends for 2026, from rising interest in electric medicine to the threats of extreme diets.

hair by PRAVANA Global Artistic Team member George Blanco @georgeeblancoo - photo courtesy of George Blanco

Color

Colorists Create Pristine Platinums Based on Pantone's Cloud Dancer

by Nicole Johnson

Many colorists and blonde specialists have been enthusiastic about Pantone's 2026 Color of the Year, creating some of the purest platinum looks in celebration of the pick. Check out some of our favorite Cloud Dancer creations and collections.

The rear view of red hair and blonde hair.

Color

Get the Look: Iridescent Golden Blonde for Emma Roberts

by Staff

To kick off the year fresh, actress Emma Roberts has undergone a major 7-hour color transformation going from Copper Red back to her iconic Iridescent Golden Blonde. The transformation was created by Wella Professional Global Ambassador Nikki Lee.

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