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Career|Articles|Aug 29, 2016

Like A New Man: The Changing Male Personae and the Beauty Industry

The man’s role in society has been changing for over 40 years, so why is it garnering so much attention now? Perhaps it’s because for the first time ever, we have a woman running for the top spot in the White House. Maybe it’s because we’re seeing traditional gender roles becoming flimsy as men assume grocery shopping and soccer practice duties while their wives are tapping on the glass ceiling. Whatever the reason, the professional beauty industry is quickly and astutely taking note.

Galleries|Articles|Aug 29, 2016

Matrix's Candy Strobe Technique

Matrix’s latest collection is taking strobing, a highlighting trend that has overtaken the hair and makeup industries, a step further with playful and vibrant colors instead of traditional blondes and caramels. The Candy Strobe technique uses colors like blue and purple to build on its five established strobing techniques.

by Lauren Quick
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Career|Articles|Aug 25, 2016

Makeover: Getting Smokey

Chelsea Branch (@chelseabranch) of "The Parlor House" (@parlorhousesalon), Monroe, Louisiana, says "Cassidy originally came to me for the first time this summer as a referral with brassy faded out color looking for a shadow ...

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