Calling All Men
Marketing to males is a changing business. Is your salon up-to-date on trends for men?
Articles
Beth Minardi on 'Home Color Disaster'
Q: A client did an at-home “color wash” on top of her highlighted hair. The color grabbed at the midlengths and ends leaving them much deeper and darker. How should I fix it?
by Web Editor
Bennie Pollard's Responsible Style Collection
Pollard’s philosophy of refined style and customized classics extends to his male clients with the launch his Responsible Style collection.
by Jan Hillenmeyer
Trends for Him
Fashion week isn’t just for the ladies. MODERN captured shots of innovative styles for men as well.
Join Me Online
Blogger Rosanne Ullman brings her online insight to the page.
Beth Minardi on Blending Correctly
Q. My client is at the age where she’s looking to change from her long, single-process brown hair to a highlighted look with layers. She likes the “silver” look she’s seen on women her age.
by Web Editor
Beth Minardi on Repairing Damage
Q. A new client came in with overprocessed hair from a perm that had also been highlighted to canary yellow all over. The hair feels like mush.
by Web Editor
Beth Minardi on Going Natural
Q. We’ve been coloring my client’s 80-percent gray hair, but now she wants to go back to natural. She has about an inch of gray new growth, and the rest is Level 5.
by Web Editor
The Right Red Makeover
Younger women are apt to try home color and have their friends help with highlights. Once they see the results, especially with reds, you get to show them the power of professional color.
by Web Editor
Clairol Professional's Going Red
Clairol Professional enlisted a cadre of top colorists to fight women’s heart disease with knockout reds.
by Web Editor
Chemistry Know-How Matters
To count the ways, we talked to Cassandra Celestin, who holds a cosmetology license and a master’s degree in cosmetic chemistry.
by Web Editor
Summer Blockbusters
Beat the summertime slump and try something new to pack the house.
Ask the Experts: How Should I Budget for Staff Education?
Budgeting for education “begins with a long-term commitment to becoming the best you can be,” says Thia Spearing, director of technical development at Matrix.
Where in the World is OPI?
We found them! MODERN ’s Alicia Marantz Liotta visited nail salons and spas in Shanghai, China, and the common thread—OPI. Here are some of the spots she found on her journey.
by Alicia Liotta
Multi-Culture Coifs
Multi-cultural models on the runways this season wore unique styles that complemented and celebrated the couture designs they wore.
Keith Campbell Feels the Beat
Keith Campbell does his best work while wearing headphones. The self-styled “Hair Architect,” who has coiffed the likes of Missy Elliot and Serena Williams, must focus to create meticulous, artistic designs.
How to Lose a Client in One Visit
Think your salon has great customer service? You might want to think twice. Don’t forget, details mean everything to your clients. Here are a few common pitfalls to avoid.